Country music star Brad Paisley is making the leap into “Over The Top” video distribution with a new site called My Country Nation. Paisley is teaming with WME, ARC Entertainment, Taillight and presenting sponsor Walmart on the venture, which is being billed as a digital platform for the “country music lifestyle.”
MyCN will eventually include dozens of original video series covering such subjects as grilling, hunting, concert road trips and comedy. No titles or talent have been announced, but backers say the channel will feature Vine and YouTube stars and that new episodes will launch daily for the first six months.
“Traditional means of producing and distributing content are being redefined daily,” said Trevor Drinkwater, CEO of ARC Entertainment. “My Country Nation will provide a distribution and content-creation platform for content creators to deliver great programming to a mass audience.”