Between NFL preseason pre-emptions in major markets across the country and President Obama‘s announcement of military action to address the deteriorating situation in Iraq, last night’s primetime was all over the shop. All the preliminary ratings will see adjustments when the final numbers come out later today.
While CBS didn’t cut to the short 9:30 PM ET speech from the White House on the East Coast, the network did have football on in the NY, LA, SF and Boston markets among others. With games covering about 22% of the U.S., the preliminary results of last night’s Big Brother (2.7/9) can be gauged only as approximate itself. Having said that, the live one-hour BB again was the top-rated show of the night and up 22% from its August 1 show. Otherwise, CBS was all encores on Thursday. Fox didn’t cut away to the POTUS speech on the East Coast either, though some affiliates picked up the Fox News feed, and it had football too. With that in mind, the network’s only original of the night, Gang Related (0.9/3), was up 28% among adults 18-49 from last week, but that will change later in the day.
As the only net with a full lineup of originals last night, ABC might have seen the most disruption from cutting into its programming for about 13 minutes to report on Obama’s speech. Before that, the Disney-owned broadcaster had The Quest (0.7/8). The new reality show remained even with its soft debut last week, but that surely will change in final numbers. Next up was Rookie Blue (1.0/3), which was cut into on the East Coast by the POTUS announcement and flipped with its lead-out NY Med (0.9/3) on the West Coast. The former was even with last week, and the latter was down 9%. In addition, ABC also had NFL preseason pre-emptions in about 8% of the country for The Quest and Rookie Blue and nearly 7% for NY Med – so, like all the other nets, expect the numbers to shift.
After a Hollywood Game Night repeat, NBC had Welcome To Sweden (0.8/3) on at 9 PM before Brian Williams came on at 9:29 PM ET. That meant that fellow comedy Working the Engels (0.8/3) didn’t come on until 9:41 in the Eastern U.S. While up 33% from last week’s show in preliminary ratings, Engels will, of course, be adjusted downward in final numbers. With local NFL pre-emptions, the 9% rise Last Man Standing (1.2/4) had over last week’s show will also see such an adjustment, as if you haven’t heard me say that enough.
The CW was all encores.