Animal Planet this morning announced its inaugural Labor Live event for Labor Day weekend. Throughout the holiday weekend — usually a TV viewing sinkhole — live animal births from the Nebraska State Fair will be broadcast as they happen via the Labor Live Cam on Animal Planet L!VE, the network’s digital destination for round-the-clock access to animals. Meanwhile, Animal Planet TV viewers will be made aware of every calf, lamb, piglet, and chick delivery occurring online with breaking on-air birth alerts. The cams are live already, at animalplanet.com/laborlive, joining more than 20 cams on the Animal Planet extension that has generated more than 22 million streams and three million hours watched since launching in April 2013.
(Animal Planet execs hope this will help drive viewers to its Friday-to-Monday marathon of Dirty Jobs and premieres in primetime of such programs as Redwood Kings on Friday, beginning at 9PM ET and Too Cute: Pint Size on Saturday beginning at 8PM ET. )
Each year at the Nebraska State Fair, the Birthing Pavilion provides attendees the opportunity to see live animal births under the supervision of trained professionals from the University of Nebraska School of Veterinary Medicine and members of the Nebraska Veterinary Medical Association. With expert commentary from University of Nebraska veterinarians, the Labor Live Cam will broadcast 24/7 from the pavilion, which is the temporary home to expecting cows, sows, ewes, and chickens.
“This is just the beginning of a significant initiative where Animal Planet will offer our audience unprecedented live coverage of animal births and other astonishing moments of the natural world, both on-air and online at Animal Planet L!VE,” Rick Holzman, General Manager and EVP of Animal Planet, said in this morning’s announcement.