Universal Pictures has preemptively acquired film rights to The Day The Crayons Quit, the bestselling children’s picture book by Drew Daywalt with illustrations by Oliver Jeffers. Matt Lopez has been set to script and Madhouse Entertainment will produce.

The book tells the story of a box of crayons whose inhabitants decide to go on strike after growing sick and tired of how they’re being used. Among the lead characters: a white crayon with an existential crisis because he doesn’t show up on white paper, a black crayon who longs to color a rainbow or a beach ball, and a pink crayon who is fed up with coloring nothing but princess dresses. The book has been on the New York Times Bestseller list for 55 weeks running and won numerous awards. Jeff Kirschenbaum and Jon Mone will oversee for the studio, and Madhouse’s Adam Kolbrenner and Robyn Meisinger are producing with Ryan Cunningham the exec producer. Lopez scripted The Sorcerer’s Apprentice, Race To Witch Mountain and Bedtime Stories and he’s working for Universal on the upcoming Clifford The Big Red Dog. Daywalt is repped by Paradigm, Madhouse, and attorney Jamie Coghill, Lopez by WME and attorney Melissa Rogal and Madhouse is repped by David Fox. The book deal was brokered by Paradigm on behalf of Dwyer & O’Grady, Writers House and the Bell Lomax Moreton Agency.