One Chance, the David Frankel-directed film about opera singer Paul Potts, will make its first performance on Yahoo Screen, an advertiser-supported online service from Yahoo. In a new wrinkle about finding an audience for a crowd pleasing film with no big stars, Yahoo has made a deal with The Weinstein Company to air the film on its Yahoo Screen service ten days before it rolls out in theater this fall. The plan is different from the multi-platform strategy used by RADiUS-TWC on films like Snowpiercer, which has broadened to 356 screens and grossed $3.5 million theatrically. Here, Yahoo will show a commercial movie to its audience, making it available free, before TWC takes it to movie screens. The film opened last year overseas and grossed $9.9 million.
Potts was an assistant who dreamed of being an opera singer. His audition for Britain’s Got Talent became a YouTube sensation. He went on to win the competition and has a thriving career. James Corden, who won the Tony for Orie Man, Two Guvnors and who co-stars in the TWC release Begin Again, plays Potts. Julie Walters, Mackenzie Crook, Colm Meaney, Jemima Rooper and Alexandra Roach also star.
How wide the film opens after its Yahoo bow remains to be determined when the film opens later this fall. Exhibitors don’t love the multi-platform model, and as is often the case with some multi-platform releases, and it will be interesting to see how they greet an online showing. TWC will four wall some theaters to reach its theatrical release goal.
“Every day we help Yahoo users find inspiring and entertaining content. We are excited to bring ‘One Chance,’ a fresh and emotionally compelling film to Yahoo Screen, thanks to our new partnership with the Weinstein Company.” said Kathy Savitt, CMO of Yahoo.
“We’re so thrilled to be partnering with Yahoo on this first venture in bringing One Chance to audiences online before it hits theaters. In today’s digital era, technology has developed and changed the landscape of how many people watch movies and TV. Our partnership with Yahoo has allowed us to adapt and expand our reach to limitless audiences,” said David Glasser, COO and President of The Weinstein Company.
Here is a look at the real Potts and his electrifying TV debut: