It’s the ads — or, rather, the same ads over and over — BTIG analyst Richard Greenfield says in a report, and documents in this video of his experience when he caught up with The Americans on FX’s FXNow site. “Some days we were shown the same two commercials during every single ad break (Audi and Burger King),” he says. “Other days we ended up with the exact same ad (Audi) running three times during every commercial break (and remember fast-forwarding was disabled).” The problem isn’t limited to FX. It “affects virtually all broadcast and basic cable networks….Beyond a few shows where the ‘watercooler buzz’ is too great to wait, we suspect consumers will increasingly opt to delay viewing toward ad-free platforms that enable binging.”