UPDATE: Beautiful: The Carole King Musical grossed $1.3 million, breaking the house record at the Stephen Sondheim Theatre for the 12th time in 36 weeks of performances.

Proving their chops as Broadway draws, James Franco, Chris O’Dowd, Leighton Meester and Jim Norton set a second house record last week as their run in the revival of John Steinbeck’s Of Mice And Men comes to a close. The show grossed $929,888 for the week ending July 20, breaking its previous record of $897,851.00 for the week ending April 27. The show, which opened on April 16 at the Longacre Theatre and recouped its $3.8 million capitalization after 12 weeks, ends its limited run this Sunday.

Screen Shot 2014-07-21 at 11.08.51 AMThe success of Mice, staged by Anna D. Shapiro, underscores the value of smart marketing, stalwart producing and, essentially, great word-of-mouth, all of which urged the show — hardly your typical breezy summer fare — to must-see status. The producers are David Binder, Kate Lear, Darren Bagert, Adam Zotovich, Latitude Link/Piedmont Productions, Raise the Roof, Paula Marie Black, Marc Turtletaub, Ruth Hendel/Barbara Whitman, Marianne Mills/Jayne Baron Sherman, Martin Massman, Judy Kent/Wendy Knudsen, Kevin Niu, Michael Watt and The Shubert Organization. 101 Productions, Ltd are the executive producers.

More Broadway box office news will come this afternoon.