Once again it’s the networks that have poured big money into blanketing downtown San Diego’s Gaslamp Quarter in promo materials, with a few exceptions. Besides Showtime’s Penny Dreadful being on all the lanyards for the more than 130,000 attendees, here’s what’s greeting Comic-Congoers on the ground as Wednesday’s Preview Night kicks into gear ahead of the Thursday-to-Sunday rush (check back for more glimpses from geek ground zero throughout the week):
NBC’s Constantine (above) has a blazing standee of star Matt Ryan on display to get audiences used to seeing the Welsh thesp as DC Comics antihero John Constantine. Show debuts October 24. Elsewhere around Comic-Con’s downtown HQ, a massive banner for TNT’s August-premiering series Legends, starring Sean Bean and Ali Larter, has taken another chunk of prime eyeball real estate.
On the film side, Disney/Marvel’s Guardians Of The Galaxy hits nationwide release next week, so the studio has made do with subtle, less “in your face” (and less costly) street lamp banners around town. Columbia’s James Franco-Seth Rogen comedy The Interview grabbed headlines for stirring “controversy” with North Korea, but here in San Diego it’s making do with modest-sized signage draped unobtrusively in the Gaslamp.
Meanwhile, despite train delays that have backed up the Hollywood-to-San Diego traffic flow, Marvel’s Agents of S.H.I.E.L.D. should get sizable exposure from wraparound train promos, which run past legions of swag bag-toting Comic-Con fans all day and evening.
Fox is here touting its new Batman prequel series Gotham with a number of promos. Along with signs atop taxis, there is a zip line — which San Diego Mayor Kevin Faulconer is expected to test out Thursday morning — a partnership with Uber cars, wrapped trolley cars, luggage tags and 5,000 copies of the Gotham Chronicle newspaper.
Follow Deadline’s Comic-Con coverage all week as Mike Fleming, Dominic Patten, Anthony D’Alessandro and Jen Yamato report from San Diego. More to come …