This afternoon, the ratings for last night’s premiere of comedy series Married on FX came out. But the network made no mention of that. Instead, FX put out a press release for the Live+3 delivery of the series premiere of drama The Strain. It was accompanied by a note from the network that going forward, it “will no longer issue releases, analysis or comments related to ratings on a Live+Same Day basis.”
FX topper John Landgraf, along with Fox’s former chief Kevin Reilly, have been probably the most vocal opponents of the Live+Same Day ratings, slamming them for paining a skewed picture of a show’s performance. “With the exception of sports, news and live events, Live+Same Day ratings no longer accurately reflect the audience delivery for a scripted entertainment program,” FX said in its note about the change in ratings reporting. “We believe they grossly mischaracterize the actual audience due to the multiple data streams and platforms. Therefore, our first acknowledgement of any ratings will be on a Live+3 basis and beyond. That said, while Live+3 delivery still doesn’t measure the total audience, it is a significantly more accurate measurement than Live+Same Day.”
Fox earlier this year also tried to pull away from Live+SD ratings with the introduction of projections for Live+3, Live+7 and a 30-Day Multi-Platform totals. The network continues to issue those every morning though they have not caught on, with Live+SD continuing to be widely used as currency in day-to-day reporting.
As for Married, it drew 1.11 million viewers in Live+SD on FX last night and a 0.6 in 18-49. In Live+3, the debut of The Strain amassed 4.73 million total viewers and 2.43 million adults 18-49, after we reported Tuesday that Sunday’s series premiere drew 2.99 million viewers.