The sayings are that sex sells and controversy gets coverage and certainly VH1 were betting on a bit of both with Dating Naked . To that end, last night’s 9 PM debut of the self explanitory reality series from Lighthearted Entertainment delivered – somewhat. The 1-hour Naked Dating had 826,000 total viewers with 480,000 among Adults 18-49. Not only was that 0.5 rating the best non-Monday premiere in the Viacom channel has had since Mob Wives launched on April 17, 2011 with a 0.9 but it saw huge leaps up from the last quarter.
Naked Dating had a 150% increase among the demo and a 147% rise in total viewers over the same time period last quarter. Now granted, VH1 didn’t have any original programming on Thursday nights between March 29 and June 29, but triple digit rises are nothing to be scoffed at. Then again, Naked Dating’s debut was far far behind the January 6th Season 3 premiere of Single Ladies, which pulled in 2.6 million viewers that Monday. With its 11 PM encore, the Amy Paffrath-hosted Naked Dating had a total viewership of 1.289 million last night.
The rest of VH1’s new programming on VH1 might have wanted to strip down a bit to do better. Coming after the 551,000 who watched the debut of Candidly Nicole, the 10:30 premiere of Leann And Eddie was seen by a total 374,000 audience of 374,000. The former was up 51% from last quarter among the 18-49s with 325,000 watching while the later up just 19% over the last quarter’s average in the time slot with 252,000 viewers in the demo.