So which films and TV shows got the biggest bump to their social-media accounts during Comic-Con? The Deadline Team already has delivered its verdict on Comic-Con’s big winners (and yawners) overall. And it’s a challenge to be definitive with social media given the dozens of participating properties and connected stars, behind-the-camera notables, superfans and the like.
That said, social-media consulting firm RelishMIX spotted five entertainment properties that hit social-media home runs over the long weekend, led by massively popular Comic-Con videos for Game of Thrones, The Walking Dead and Mad Max: Fury Road. The Simpsons and Family Guy jointly scored well too, according to RelishMIX’s compilation of who added the most followers/likes/views across YouTube, Facebook and Twitter to their official and related accounts (see chart below).
HBO’s Thrones, already a social-media monster, commanded a truly royal 8.3 million views of its Comic-Con YouTube videos, led by a Season 4 blooper reel that RelishMIX CEO Marc Karzen called a “super video,” with nearly 7.4 million views since it posted just four days ago.
“Looking at chatter is one thing, but you can see the biggest drivers by far are these super YouTube videos supported by monstrously hungry fan bases,” Karzen said. “Thrones nailed it.”
Another cable powerhouse, The Walking Dead, attracted almost 6.5 million views of its Season 5 trailer for Comic-Con. And the long-in-coming next installment of the Mad Max franchise attracted a lot of heat online. Even since RelishMIX created the chart below on Tuesday, the first-look trailer that posted Sunday has jumped another 500,000 views, and now already has nearly 5.9 million.
But perhaps WWE had the most unusual path to super-sized social success, said Karzen. The wrestling heavyweight saw the Facebook accounts for its dozens of stars pumped up by a total of nearly 4 million likes, to more than 200 million, during the convention.That’s grappling with your audience.
And here are those super videos Karzen talked about:
Game of Thrones: Season 4 Bloopers (Comic Con)
Comic-Con Trailer: The Walking Dead: Season 5
Mad Max: Fury Road – Comic-Con First Look [HD]