You need a pay TV subscription to see the CNBC and FOX NOW programming  — and not all providers have deals to offer the business news and entertainment services online to their customers. Still, these are big additions to Apple’s streaming platform, which the tech giant is eager to promote after initially characterizing it as a mere hobby.

Apple TV becomes the first TV-connected streaming platform to offer a “full-featured CNBC TV Everywhere experience,” says NBCUniversal TV Everywhere GM Alison Moore. Users can watch the channel live, and see shows or clips on demand.  CNBC President Mark Hoffman says that makes it possible for viewers “to be in control of their experience.” Pay TV providers authenticating the service include AT&T U-verse, Cablevision’s Optimum TV, Comcast’s Xfinity TV, Cox, DirecTV, Dish Network, RCN, Suddenlink, Verizon FiOS and Wide Open West.

Those accessing FOX NOW will be able to see full episodes of shows including Brooklyn Nine-Nine, Sleepy Hollow, The Simpsons, Family Guy, New Girl and Glee beginning the day after they first air. FOX NOW will offer bonus interviews and clips from its music shows including So You Think You Can Dance and American Idol. The Apple-based service can tap user preferences to recommend programming. Its Post-Play feature can facilitate binge viewing by automatically showing the next episode in a series. FOX Now is also available on iPhones and iPads as well as Android devices, Xbox, Roku, Samsung Smart TVs, and Windows 8. All of the major pay TV providers, except DirecTV, authenticate FOX NOW on Apple TV.

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Explain the logic here with Apple TV and these channels that require a subscription to cable. So...