Only 10 days after Better Call Saul creators Vince Gilligan and Peter Gould revealed that in the Breaking Bad prequel series Bob Odenkirk‘s title character will actually be known as Jimmy McGill, here he is in the flesh. A photo of a billboard along I-25 in Albuquerque advertising the services of a younger-looking Odenkirk as attorney James M. McGill, was snapped by a commuter. I’ve learned the billboard is a prop put up for an episode of the AMC series, which films in the New Mexico town that also housed Breaking Bad. For maximum authenticity and a nod to the local community that had embraced the franchise, the number on the billboard also is real, greeting callers with a recorded message by Odenkirk as McGill. Slated for a 2015 premiere, Better Call Saul, from Sony TV, will track the transformation of McGill, a small-time lawyer hustling to make ends meet, into Saul Goodman.

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