A forum to be held this week in Beijing will address critical issues facing the Chinese film industry, especially as they regard cooperation with the U.S. The state-backed China Film Association has created the International Communication Committee of CFA in an effort to educate and engage the global film community, particularly Hollywood, in how to partner with China’s film entities to access the market. As Hollywood increasingly seek to establish ties to China, some thorny issues have crept up. Recently, Transformers: Age Of Extinction has faced criticism from sponsors over their portrayal, while the Chinese are understood to be concerned about foreign press coverage of reported extortion attempts on the set in Hong Kong last year. I hear folks expected to attend the forum include top execs from SAPPRFT, China Film Group, Huaxia Films, the CFA and DMG. Also expected to attend panels and presentations are former Skydance COO Paul Schwake and screenwriter Evan Daugherty (Teenage Mutant Ninja Turtles, Divergent).

Image (2) AVATAR__140529163007-275x171.jpg for post 737462With Avatar the 2nd highest-grossing film in Chinese history, local producers are looking to cash in with their own rival take. The state-backed Xinhua news agency reports that Beijing Chinese Century Media Company is prepping 3D fantasy film Bainiaoyi to shoot in May 2015 in Hengxian County for release at the end of 2016. The tale based on Zhuang folklore follows a young man who goes in search of the bainiaoyi, a type of magical clothing, and defeats an evil dragon that bullies the Zhuang people. At a launch ceremony over the weekend, producers said the team includes special effects directors from Avatar and Pirates Of The Caribbean. “The goal of our team is to make the Bainiaoyi an epic oriental romantic fantasy movie that can rival Avatar,” said Beijing Chinese Century Media general manager Zhao Song.