The crossover between traditional media and the budding online creator world continues, as satellite radio broadcaster Sirius XM and YouTube have joined to launch a weekly radio show, The YouTube 15, featuring emerging music artists on the online video service, to be hosted by Jenna Marbles, a burgeoning online star. The announcement comes ahead of the official start Thursday of Vidcon in Anaheim, the giant fan and industry gathering launched by The Fault in Our Stars author John Green and his brother, Hank, who together are YouTube powerhouse the Vlogbrothers.
The YouTube 15 will launch July 11 on the Hits 1 channel on SiriusXm, with additional replays each weekend. Marbles claims more than 13 million subscribers who’ve viewed her videos 1.5 billion times. The new deal takes advantage of the huge audience for emerging musicians on YouTube, where younger audiences overwhelmingly are turning to discover music in very large numbers.