UPDATE, 3:30 PM: ESPN’s exclusive coverage of the 2014 NBA draft on Thursday snagged an average of 3.451 million viewers, making it the most-watched NBA Draft across all networks since 1995 (3.626 million) and the most-watched NBA Draft ever on ESPN. The event, which began its telecast at 7 PM ET, came in 15% better than last year’s telecast ( 2.999 million) in overall audience.
Additionally, the NBA Draft on WatchESPN saw 327,000 unique viewers (up 166% over last year), 6.3 million total minutes (up 12% over last year) and an average minute audience of 22,856 (up 18% over last year).
The 2014 NBA Draft on ESPN was the most-talked-about TV program on Twitter yesterday, with 2.7 million tweets, according to Nielsen Social. The event was the fourth most-talked about NBA telecast of the year behind Game 5 (6.4 million), Game 1 (3.1 million), and Game 4 (2.9 million) of The Finals.
PREVIOUS: Night 2 of CBS’ Big Brother was as strong as the first. The reality series posted a 2.3 rating in the adults 18-49 demo Thursday, even with its season premiere the night before to again finish as the night’s top-rated and most-watched show on broadcast. That, plus a Big Bang Theory rerun, helped give CBS back-to-back nightly wins in total viewers and the demo.
ABC landed in second place overall in viewers, thanks to the second-season premiere of NY Med (0.9), which fell 25% from its series premiere in 2012 in the demo, but landed its biggest overall crowd, with 5.5 million viewers. Earlier Thursday, ABC aired Rookie Blue (0.8) and Black Box (0.6), the latter of which dropped 14% from its series debut a week ago to tie a series low, while the former tumbled 27% from its season premiere last week to also tie a series low.
The big score last night came on ESPN, which had the NBA’s annual draft. The event, which began its telecast at 7 PM ET, delivered a 3.1 overnight rating, the highest-rated NBA Draft ever on ESPN, according to Nielsen. It was up 19% compared to last year’s telecast, which posted a 2.6 overnight, and topped the 2.7 mark set in ESPN’s inaugural draft coverage in 2003 when the class included LeBron James and Carmelo Anthony.
Big Brother’s closest competition on broadcast Thursday was Fox’s Hell’s Kitchen (1.7), down a tenth from last week. Its lead-out, Gang Related (0.8.), stayed on its steady path for the past four weeks. Fox finished second overall in the demo.
On NBC, Last Comic Standing (1.0) hit a series low, as did back-to-back 9-9:30 PM showings of Undateable, which both drew 0.8s, down 11% from last week but this time having to go head-to-head with Big Brother. The network led off the night with a rerun of Hollywood Game Night (0.8).