Bill Hilary has been promoted to president of NuvoTV parent SiTV Media, under which NuvoTV’s current EVP Programming will add oversight of operations at Fuse, the network SiTV acquired from MSG in April for $275 million. That deal is expected to close shortly after a bidding battle with Sean Combs’ Revolt. Hilary joined NuvoTV last year ahead of the relaunch of the young Latino-skewing network, and since has helped spearhead a boost in original programming including the recently announced six music and entertainment series and specials, three unscripted dramas, two comedy series, and live sports specials. Among the new series is two from Jennifer Lopez’s Nuyorican Productions, stemming from her role as the network’s chief creative officer. He also helped the network’s rights acquisition of Showtime’s Dexter. Hilary will report to SiTV CEO Michael Schwimmer and will continue to have oversight of programming, development, acquisition and scheduling for NuvoTV, with marketing and ad sales now reporting to him as well.
As part of the shuffle, NuvoTV”s Lynnette Ramirez has been promoted from VP to SVP Programming and Development. In addition, Hilary has brought aboard Fuse SVP Advertising Sales Jason Miller as EVP Ad Sales and Integrated Marketing, effective at the close of the sale. Also added were Jesus Rodriguez as SVP Marketing, coming from BET Networks and Centric; Diane Castro as VP Corporate Communications, coming from GSN; Kathryn Mitchell as head of scheduling and acquisitions, previously consulting on the Dexter deal; and Yolanda Enamorado as VP Human Resources from Discovery Communications. Miller will be based in NY, with the other hires set at the LA headquarters.