Fran Kirmser and Tony Ponturo, producers of sports-themed Broadway shows Lombardi, Magic/Bird and Bronx Bombers, have acquired the exclusive global, theatrical and movie rights to the life story of boxing heavyweight champion Joe Louis. They haven’t yet announced what they plan to do with the rights. The Brown Bomber reigned from 1937-1949 and died in 1981.

As previously announced, Kirmser and Ponturo will exec produce the upcoming Legendary Pictures feature film Lombardi, based on the show about the life of Green Bay Packers coach Vince Lombardi. Produced by Kirmser Ponturo Group LLC and in association with the NFL, the play opened on Broadway in 2010 and was the longest-running play of the season.

Kirmser Ponturo Group LLC is an incubator company that develops work that merge3s sports and entertainment and provides in-house marketing and consulting in both areas. It’s repped by CAA.