Online video company Jukin Media named former Lifetime and MTV unscripted-TV executive Jessica Samet to head an expanded push into more traditional TV production. The company specializes in finding, acquiring and promoting viral videos online, and in turn licensing its content to video outlets online and in more traditional TV programming. Samet will be charged with developing TV formats around the company’s thousands of video clips and other content. Samet formerly was MTV’s SVP Development and Programming, where she helped develop Jackass, WildBoyz, and Viva La Bam. She also was SVP Reality Programming at Lifetime.
“She’ll come in and contribute immediately, and help take our TV and original-content efforts to the next level,” said Jukin founder and CEO Jonathan Skogmo. The new position builds on the company’s existing efforts to sell viral clips to TV shows and networks such as CNN and NBC in most dayparts and several genres. Jukin’s home site attracted more than 13 million unique views in April, which put it in comScore’s latest Top 10 for YouTube sites. The company recently raised additional investment capital for expansion, and announced that it is partnering with Dick Clark Productions to bring one of its most popular online shows, FailArmy, to international TV markets.
“Jukin’s video content has a proven appeal for TV audiences,” said Samet. “The natural progression for the company is to develop its own original formats based on both its successful digital brands, as well as around its truly compelling and unique clip content library.”