IMAX, Legendary Entertainment and Universal Pictures are expanding their relationships with a new pact to release up to 15 of the studios’ films in IMAX theaters through 2017. Under the agreement, IMAX will be part of Universal and Legendary’s release strategy for such live-action tentpoles as Dracula Untold (October 2014), Seventh Son (February 2015), Fast & Furious 7 (April 2015), Jurassic World (June 2015), Everest (September 2015), Crimson Peak (October 2015) and Warcraft (March 2016). This is the first multi-picture deal IMAX has made with both studios. It has released recent Universal pics Despicable Me 2, Les Misérables and The Bourne Legacy in the format as well as Legendary’s Godzilla, although that film went through Warner Bros, pre-dating Legendary’s five-year deal with Universal. Legendary’s Thomas Tull said today, “The IMAX platform has performed over and over again for Legendary, and through this deal we will continue to deliver an unparalleled filmed entertainment experience, as well as showcase the work of our directors in a way that resonates with audiences around the world. We are also pleased that our partners at Universal recognize the value of an IMAX release, and have joined us to formalize this long-standing relationship.”
“Universal and our partners at Legendary are committed to the tent pole business and this deal ensures audiences will experience our films in the unparalleled environment of an IMAX theater,” said Universal Filmed Entertainment Chairman Jeff Shell. “For many years now, our fans have been able to see Universal films on IMAX and we are thrilled that we will be able to make this offering on so many of our upcoming titles.”
IMAX has recently seen a handful of record openings including with Disney’s Need For Speed in China in March and domestically with Captain America: The Winter Soldier in April.