CAA has acquired PGW, a full-service experiential marketing company run by Russ Jones that provides sports marketing programs, lifestyle marketing services, guerilla and grassroots and mobile marketing campaigns, live event production and event marketing strategies, and buzz and viral marketing services. The agency is headquartered in Venice Beach with branches across the country and 165 employees.
“Since we moved into corporate consulting in 2011, it has become a tremendous growth area for CAA Sports,” said CAA Sports co-head Howard Nuchow. “The group, which consists of many of the industry’s best and brightest sports marketing executives, today manages more than $1.5 billion of sponsorship rights deals for leading client brands. CAA Sports Consulting has seen increased demand for experiential marketing, and the acquisition of PGW will enable us to immediately scale those capabilities. We have the utmost respect for Russ and his team and the award-winning work they have done on behalf of their clients, and believe that their like-minded approach to collaboration and client service will be a great cultural fit.”
Jones will work with the team at CAA Sports Consulting, led by Greg Luckman, represents such leading brands as JPMorgan Chase, Emirates Airline, Time Warner Cable, Guinness, and Mondelēz, among others.
“Having had the opportunity to work closely with CAA Sports on client-related projects over the past two years, we are thrilled to join this incredibly talented team, and look forward to providing even greater resources and expertise to our clients,” said Jones.