Broadway B.O. Gets Pre-Tony Boost; James Franco, Chris O'Dowd's Mighty `Mice' Recoups $3.8M

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Broadway Box Office Report

Big family musical 'Aladdin' saw a big bump in ticket sales without running away with a bunch of awards. Some of the smaller plays might not feel the same surge. Deadline's Jeremy Gerard and Dominic Patten discuss.

Broadway had a healthy runup to Sunday’s Tony Awards, as the total box office hit $28.3 million, an increase of $445,000 over the week before. Disney’s Aladdin took in $1.28 million (and a Tony for Genie James Monroe Iglehart),American Theatre Wing's 68th Annual Tony Awards - Press Room its best week to date, and heads into the summer tourist season with a hefty $18 million advance, according to sources. Producer David Binder also had a great week: Not only did his hit Hedwig And The Angry Inch bring home four Tonys including best musical revival and best lead actor in a musical for Neil Patrick Harris, but his revival of John Steinbeck’s Of Mice And Men, fueled by stars James Franco, Chris O’Dowd, Leighton Meester and Jim Norton, recouped its $3.8 million capitalizations with seven weeks to go on its limited run.

image003Come-from-behind Best Musical winner A Gentleman’s Guide To Love & Murder was up $33,000 to $734,000, shy of its gross potential but with every seat filled, according to weekly figures supplied by the Broadway League trade association.  Beautiful: The Carole King Musical, which will surely get a boost from its Tony broadcast exposure, was up $72,763 and near potential at $1.152 million at the Stephen Sondheim Theatre. Lady Day At Emerson’s Bar & Grill, which brought home an unprecedented sixth Tony for Audra McDonald,  was off more then $100,000 at Circle In The Square but it, too, should benefit from Tony exposure.450337594

Newcomer Holler If Ya Hear Me, the musical about Tupac Shakur staged by Kenny Leon (who just won a Tony for his production of best revival winner A Raisin in The Sun) took in $149,000 at the Palace for its first seven preview performances. The week’s top grossing musical was The Lion King, at $1.949,684. Top grossing play was Raisin, at $1.226 million.

  1. I love that deadline is reporting on the Tony Awards. Maybe start focusing on some of the notable theatre work done Off Broadway as well. Put the spot light on those American Actors doing good work in the theatre, yet, who my lack significant film or tv work. Take particular not of Labyrinth Theatre Company.

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