Debmar-Mercury said today it will keep The Wendy Williams Show in production through July for a second straight year. The syndicated talker, which has been renewed through 2017, is coming off its best metered market share, up 50% since its first May book in 2010. With a 1.4 metered market household rating and 5 share in the most recent sweeps, Wendy was up 9% year-over-year. The show also has seen double-and triple-digit gains versus May 2013 in 32 metered markets, including KTTV Los Angeles (up 19% to 3.9), WFLD Chicago (up 24% to 3.8). Season-to-date, the talker posted a 19% gain in both households (1.18 to 1.4) and women 25-54 (0.89 to a fifth-place 1.06) through May 18.
“We believe the ratings strength we’ve seen over the past season and during the May sweeps, despite having weaker lead-ins, is due in part to remaining in year-round production since last summer,” Debmar-Mercury Co-Presidents Mort Marcus and Ira Bernstein commented. “By keeping the lights on throughout June and July, in a quiet period traditionally reserved for first-run shows to take their summer hiatuses, we intend to once again follow a strategy that has worked very well for us this past year.”