Less than a month before the release of its tentpole sequel How To Train Your Dragon 2, DreamWorks has flipped the dates for its next two films. Madagascar spinoff The Penguins Of Madagascar is moving up from March 27, 2015, to a Thanksgiving week bow of November 26. It’s switching places with Home, the aliens-hiding-on-Earth tale featuring the voices of Jim Parsons, Jennifer Lopez, Steve Martin and Rihanna. The move comes days after DWA CEO Jeffrey Katzenberg’s high-profile day in the Cannes spotlight, when Dragon 2 premiered on the Croisette and he received France’s Commander of the Order Of Arts And Letters honor. The date switch also follows the underperformance of the company’s most recent pic, Mr. Peabody & Sherman, which led to a $57M write-down in Q1. In fact, three of the studio’s past four films have failed to deliver, which Katzenberg blamed on “inconsistent execution” and other factors tied to marketing and scheduling.
DreamWorks Animation Moves Up ‘Penguins Of Madagascar’ Bow, Bumps ‘Home’ To 2015
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