The TV Academy leadership is being digital-minded in their choice for new President and COO. Maury McIntyre has been promoted to the post, filling the void left by the April passing of former president Lucy Hood. McIntyre, who joined the TV Academy in March of 2013 as VP of Digital, has overseen the introduction of the Academy’s new website and content distribution partnership with Yahoo. Additionally, he has been instrumental in the implementation of online voting for the Primetime Emmys for the first time, with the Academy’s expanded Emmy-related content landing sponsorships from such brands as Audi and Samsung. He also has focused on social media, tripling the Academy’s reach in the area. “Maury is a dynamic executive whose vision and experience has helped propel the Academy into the future,” said TV Academy chairman and CEO Bruce Rosenblum. “Equally important, Maury stepped up during a very difficult time for the Academy to not only lead the staff, but ensure that our membership and organization continued business as usual.”
As President and COO, McIntyre will oversee Academy staff along with the day-to-day activities of the organization, reporting to Television Academy Chairman Bruce Rosenblum and Foundation Chairman Jerry Petry. Prior to joining the TV Academy, McIntyre, who has background as a composer, was most recently VP of Programming and Editorial for Disney Interactive.