mad men season 7 midseason finaleWell you can’t tell Don Draper to wipe that look off his face now.  With Live+3 viewing stats now in, the first ever midseason finale of AMC’s Mad Men saw the Matthew Weiner-created series draw an audience of 3.6 million. While down from the 4 million that Live+3 numbers had watching the Season 6 finale on June 23 last year, today’s number is up a stellar 87% from the Live+Same Day viewership of 1.9 million that the May 25 broadcast pulled in for the cable network. In terms of the key demos, the Live+3 to Live+3 from the Season 6 ender and the end of the first half of the seventh and final season of the 1960s-set show were basically on par. Among Adults 18-49, 1.84 million viewers, a 116% rise from the Live+Same Day numbers, watched this past Sunday’s broadcast. That’s also dead heat with the 1.8 million in that demo who saw the Season 6 finale. In terms of Adults 25-54, the Season 7 midseason finale was seen by 2.04 million according to Live+3 stats, a 114% rise from Live+Same Day numbers. Among the same demo, 2.1 million viewers saw the previous season ender.

Related: ‘Mad Men’ Finale “Set In Stone”, Matthew Weiner Says; No Spinoffs Planned

Long a DVR fave, Mad Men has seen a series of digital afterlife leaps this season. While the lowest season opener since 2008’s Season 2, the April 13 premiere of this latest cycle saw the show jump up 62% in Live+3 numbers from its Live+Same Day results. Apples to apples, the 3.6 million who watched the heavily promoted midseason finale was only down a touch from the 3.7 million who Live+3 ratings had watching the Season 7 debut.

Angry Old Man
10 months
I agree that splitting this final season in two is the wrong decision. If they just let...
chris
10 months
Mad Men is a slow burn. It is not a Breaking Bad or even Sopranos type show...
William Bradley
10 months
Mad Men has always ignored holidays in AMC's scheduling. This show is back, by the way, big...

Mad Men returns for its last 7 episodes in the spring of 2015.