Golden Trailer Awards: 'Gravity' Wins Best Of Show; Warner Bros Tops Studios

GravityThe “Detached” trailer for Alfonso Cuaron’s awards-season favorite Gravity floated away with the top honor at tonight’s Golden Trailer Awards. The pic scored Best of Show and scooped up three other nods including Best Drama Poster and thriller TV spot. Godzilla and The Hunger Games: Catching Fire also scored four wins. Gravity distributor Warner Bros went into the 15th annual trophy show with a league-leading 51 nominations and came away with 15, the most for any studio. Universal (along with Focus) was second with nine wins, followed by Lionsgate with eight. Top trailer and creative vendors in the 2014 race included Ignition, whose Golden Trailer Awards Winners 2013work was honored in 14 different categories. Buddha Jones earned 7 awards, and Trailer Park was next with six. The judge panel included Frozen co-director Chris Buck, actor Adam Driver, Entourage creator Doug Ellin and castmember Debi Mazar, Raising Hope’s Garret Dillahunt, Divergent helmer Neil Burger, andSnow White And The Huntsman writer Evan Daugherty. Jay Mohr hosted the show from the Saban Theatre in Beverly Hills, at which 17 of the 75 awards were handed out. Here’s the Best of Show-winning Gravity trailer. A complete list of 2014 Golden Trailer Award winners follows:

BEST ACTION
THE HUNGER GAMES: CATCHING FIRE “World Event”
Lionsgate/Trailer Park

BEST ANIMATION/FAMILY
FROZEN “Forces First Ped”
Disney/Trailer Park

BEST COMEDY
BAD WORDS “Red Band Trailer”
Focus Features/Mark Woolen & Associates

BEST DOCUMENTARY
BLACKFISH
Magnolia/Zealot

BEST DRAMA
LEE DANIEL’S THE BUTLER
The Weinstein Company/AV Squad

BEST FANTASY ADVENTURE
MALEFICENT “Dream”
The Walt Disney Studios/Open Road Entertainment

BEST HORROR
THE CONJURING “Case”
Warner Bros./Buddha Jones

BEST INDEPENDENT TRAILER
DALLAS BUYERS CLUB
Focus Features/Mark Woolen & Associates

BEST MUSIC
THE SECRET LIFE OF WALTER MITTY “Go/Cloud”
20th Century Fox/Transit

BEST ROMANCE
THE FAULT IN OUR STARS “A Good Life/Story”
20th Century Fox/Motive Creative

BEST THRILLER
GRAVITY “Detached”
Warner Bros./mOcean

BEST VIDEO GAME TRAILER
ASSASSIN’S CREED BLACK FLAG FREEDOM CRY “Reveal Trailer”
Ubisoft/Sunny Side Up Creative

THE DON LaFONTAINE AWARD FOR BEST VOICE OVER
THE HEAT “Can You Dig It?”
20th Century Fox/Big Picture Entertainment

GOLDEN FLEECE
THE FIFTH ESTATE “The Future”
Dreamworks/InSync + BemisBalkind

MOST ORIGINAL TRAILER
THIS IS THE END “April Fools Trailer”
Columbia Pictures/Vibe Creative, Inc.

BEST SUMMER BLOCKBUSTER TRAILER
GODZILLA “Ravaged/Event”
Warner Bros./Trailer Park

TRASHIEST TRAILER
BAD MILO!
Magnet Releasing/Jump Cut

BEST OF SHOW
GRAVITY “Detached”
Warner Bros/mOcean

Technical and Non Show Categories

Best Motion/Title Graphics
Transcendence “Singularity”, Warner Bros., Buddha Jones

Best Original Score
The Hunger Games: Catching Fire “Trailer 4A”, Lionsgate, CARVE

Best Sound Editing
Into the Storm “Listen Plane”, Warner Bros. Buddha Jones

Best Trailer – No Movie
SHERPA: In the Shadow of the Mountain, Felix Media, The Solid State

Foreign Trailers

Best Foreign Action Trailer
Protector 2 “Revenge”, Magnet Releasing, AV Squad

Best Foreign Animation Trailer
Ernest & Celestine, GKIDS, Zealot Productions Inc.

Best Foreign Comedy Trailer
Hector and the Search for Happiness “International”, Bankside Films, Zealot Productions Inc.

Best Foreign Documentary Trailer
Hawking “Trailer”, Vertigo Films, Intermission Film

Best Foreign Drama
Ida, Music Box Films, Zealot Productions Inc.

Best Foreign Graphics in a Trailer
Journey to the West “Demons”, China Film Group, AV Squad

Best Foreign Horror/Thriller Trailer
The Babadook, eOne Entertainment, The Solid State

Best Foreign Romance Trailer
Le Weekend, Music Box Films, Zealot Productions Inc.

Most Original Foreign Trailer
The Turning, Madman Entertainment, The Solid State

TV Spots

Best Action TV Spot
Captain America: The Winter Soldier “The World 60”, Disney, Trailer Park

Best Animation/Family TV Spot
The Lego Movie “Special Cast”, Warner Bros., TRANSIT

Best Comedy TV Spot
Neighbors “Mad Neighbors”, Universal Pictures, Workshop Creative

Best Drama TV Spot
Rush “Mark:60”, Universal Pictures, AV Squad

Best Documentary TV Spot
The Armstrong Lie “Ride 60”, Sony Pictures Classics, In Sync Advertising

Best Fantasy/Adventure TV Spot
Star Trek Into Darkness “Go :30”, Paramount Pictures, AV Squad

Best Foreign TV Spot
The Wind Rises “Visionary 30”, Disney/Studio Ghibli, Trailer Park

Best Graphics in a TV Spot
The Grand Budapest Hotel “30TV Dynamite”, Fox Searchlight, Giaronomo Productions

Best Horror TV Spot
The Conjuring “Event Review”, Warner Bros., TRANSIT

Best Independent TV Spot
12 Years a Slave “Fight Back”, Fox Searchlight, Ignition

Best Music TV Spot
Frozen “Let it Go Review” :60, Disney, Trailer Park

Best Romance TV Spot
The Great Gatsby “You and Me”, Warner Bros., Wild Card

Best Summer 2014 Blockbuster TV Spot
Godzilla “Fight”, Warner Bros., Aspect Ratio

Best Thriller TV Spot
Gravity “No Escape, Warner Bros., mOcean

Best Video Game TV Spot
Diablo III – Reaper of Souls “Face Off”, Blizzard Entertainment, CARVE

Best Voice Over TV Spot
Robocop “60 Infomercial”, Studio Canal, The Editpool

Most Original TV Spot
Muppets: Most Wanted “Across the Internet”, Disney, Buddha Jones

Posters

Best Action Poster
The Hunger Games: Catching Fire, Lionsgate, Ignition

Best Animation/Family Poster
Despicable Me 2 “Side by Side Billboard”, Universal Pictures, Ignition

Best Comedy Poster
Neighbors “Teaser One-sheet”, Universal Pictures, Ignition

Best Documentary Poster
Muscle Shoals, Magnolia Pictures, Cold Open

Best Drama Poster
Gravity, Warner Bros., The Refinery

Best Foreign Poster
Roxanne, Good Hands/The Drum

Best Horror Poster
You’re Next, Lionsgate, Ignition

Best Independent Poster
12 Years a Slave “One-sheet”, Fox Searchlight, Ignition

Best International Poster
Godzilla “International Spine One Sheet” Warner Bros., Ignition

Best Romance Poster
About Time, Universal Pictures/Working Title, The Refinery

Best Summer 2014 Blockbuster Poster
Godzilla “Main Campaign One Sheet,” Warner Bros., Ignition

Best Teaser Poster
The Purge: Anarchy, Universal, Ignition

Best Thriller Poster
You’re Next “Comic-Con Poster”, Lionsgate, Ignition

Best Video Game Poster
Need for Speed: Rivals “One-sheet”, Electronic Arts, Ignition

Best Wildposts
The Hunger Games: Catching Fire “Teaser Outdoor”, Lionsgate, Ignition

Most Original Poster
You’re Next “Graffiti Billboard”, Lionsgate, Ignition

Trashiest Poster
Lovelace, Lionsgate, Cold Open

Best Motion Poster
2 Guns, eOne Entertainment, Greenhaus GFX

Standee

Best Standee for a Feature Film
Despicable Me 2 “Whack-a-Minion Standee”, Universal, Ignition

Advertising in Theater & On Screen

Best Pre-show Theatrical Advertising for a Brand
White House Down “NCM”, Sony, Mob Scene

Original/Experiential Cinematic/Movie Advertising

Most Innovative Advertising for a Feature Film
The Wolf of Wall Street “Marty Party”, Paramount Pictures, Comedy Central

Most Innovative Advertising for a Video Game
Ninja Gaiden Z “Load of Shit”, Buddha Jones

Most Innovative Advertising for a Brand/Product
The Lego Movie “Behind the Bricks”, Warner Bros., Aspect Ratio

Best Vine
Sabotage, Open Road, Buddha Jones

Best Viral Campaign
Muppets: Most Wanted “Watched the Commercials Extended Online”, Disney, Buddha Jones

Film Festival

Best Film Festival Trailer
New Directors New Films 2014, Film Society of Lincoln Center, Jump Cut Creative

Best Film Festival Poster
Palm Springs Film Festival, Ignition

  1. BEST DRAMA: LEE DANIEL’S THE BUTLER

    Are you kidding me? They chose this for best Drama trailer? An spoof for fictional awards-bait movie would have been more dignified. Seriously, this is one of those few trailers that worked against the film it was supposed to represent.

    I’m not saying the Butler was a great flick but this trailer made it look like a Razzie worthy product.

  2. There should be Awards for These trailers:
    – those that give away so much of the movie, that people feel there’s no need to see the picture.
    – those that give away the movie’s entire ending, ruining the climax for everyone who sees this trailer.
    – the trailer that shows the most money-shots, so that audiences are disappointed when seeing the film – thinking “the trailer gave away all the best stuff. Everything else is a let-down.”

    And a special lumped-in category for the DOZENS of dreadfully atrocious Copycat-Action-Movie trailers, killing audience eardrums with Deafening-Pulverising Drums & smash-frame strobo editing! Yes – how about an award for ‘Lack Of Creativity’ by the trailer business as a whole?

  3. MAN OF STEEL had the best trailer last year, but is the biggest example in recent memory of a film failing to live up to its trailer. Such a disappointing misfire. If only WB had made the MoS their trailer promised.

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