EXCLUSIVE: Based on a book proposal, Fox 2000 has made a preemptive acquisition of Insomniac: The Life And Times of Pasquale Rotella, a memoir that the Electronic Dance Music mogul is writing with A Million Little Pieces author James Frey. The book, which St. Martin’s Press will publish next summer, tells of Rotella’s rags to riches ride as the architect of Insomniac, a company behind the biggest EDM events in the country. Rotella became a promoter at the beginning of the rave scene in the early 1990s, starting with 50 people in warehouses in Venice Beach, to staging events like the Electric Daisy Carnival Flagship Festival, which draws 400,000 to Vegas each June. He reportedly sold half his company to Live Nation for $50 million.
Temple Hill‘s Wyck Godfrey and Marty Bowen will produce with Haven Entertainment’s Rachel Miller, and Fox 2000’s Elizabeth Gabler and Erin Siminoff will oversee it with Temple Hill’s Isaac Klausner. The studio views it as a way into the immensely popular EDM world, with an edgy 8 Mile/Social Network-type look look at a provocative character scratching for his share of the American dream. Mollie Glick at Foundry and Lev Ginsburg at Ginsburg Daniels brokered the deal. Frey’s repped by WME.
It is the second deal this year involving Frey and Fox and Temple Hill’s Godfrey and Bowen, the Twilight Saga producers whose next film with Fox is the June 6 release of The Fault In Our Stars. In January, Fox paid $2 million for the screen rights to Frey’s multi-platform Hunger Games-like series Endgame, which they hope will be the start of a franchise that will be based on three planned books, e-book novellas and novels to appear on the Google Play store and on Android and iOS devices after that.
Harper Collins won the auction for that book, and the story takes place in a world similar to Earth. There are 12 bloodlines, or races. Each bloodline has a champion between the ages of 13 and 17 who is trained as a warrior and is always ready to do battle. When they turn 18, the teen warrior behind them gets promoted. This has been the case for hundreds of years, but no one remembers why — they’re always ready for some sort of battle to take place, but it never does. But the tradition continues. And then one day they’re called to fight, and all the bloodlines but the winner will be exterminated. The movie development must be going well, because the relationship between the producers and Frey carried over to this deal.