James Bond has teamed up with President Obama and Vice-President Joe Biden to protect people from sexual assault. Along with POTUS and VPOTUS, Daniel Craig is appearing in a new PSA encouraging men to intervene and stop the situation when they realize someone is in danger of being sexually assaulted. The 007 star is joined by Steve Carell, Benicio Del Toro, former West Wing and Psych actor Dulé Hill and NBC’s Late Night host Seth Meyers.
“I am honored to be part of such an important and crucial project,” said Craig in a statement released by the White House today. “The message is clear and simple; everyone has a responsibility. There are no exceptions. There are no excuses. Please watch it and pass it on.” Launched in coordination with the 1 Is 2 Many campaign and the White House Task Force to Protect Students from Sexual Assault, the PSAs will debut next month in Regal Entertainment Group and Cinemark movie theaters. In both a 30-second and 60-second format, they will also appear over NCM Media Networks’ Lobby Entertainment Network and on the big screen in U.S. military bases and ships around the world.