CBS scored a big one this morning when Bryan Cranston was announced as being among the nominees for a Tony Award this year. The Breaking Bad star received his first Tony nomination, for best actor in a play, for his performance in All The Way, which CBS hopes will drive some Cranston/non-theater fans to the traditionally low-ish-rated trophy show broadcast. But a slew of celebrity snubs at the Tony noms unveiling made it a somewhat disappointing morning for the network, which could have been looking at possible record ratings for the awards show had this morning’s list turned out otherwise. Among the network’s bigger disappointments: Denzel Washington, for instance, was considered a front-runner to snag a nom for A Raisin In The Sun. Also among the impressive list of Those Snubbed: Daniel Radcliffe, Daniel Craig, Ian McKellen, Patrick Stewart, James Franco, Michael C. Hall, Michelle Williams and Rachel Weisz. CBS instead must now contend with an awards ceremony that will very much appeal to the hardcore theater crowd but less so to casual fans — aka Most Viewers. On the bright side, TV ratings-wise, those who received nominations include CBS fan fave — and frequent Tony host — Neil Patrick Harris, as well as Tony Shalhoub, Tyne Daly, Audra McDonald, and Chris O’Dowd — all well known to viewers for small-screen roles over the years. And popular Tony host Hugh Jackman is back again, as viewers were reminded this morning when he “interrupted” the noms announcement. And, add our name to the list of those hoping CBS already has gotten in touch with John Travolta to ask that he present the Tony for best actress in a musical — a category in which Idina Menzel this morning was revealed to be among the nominees, for her performance in If/Then. The Tony Awards ceremony broadcast never has been a ratings getter on the scale of the Emmys, Oscars, or Golden Globes. Last year’s Tony Awards, for instance, clocked 7.3 million people — and that was the franchise’s biggest haul in four years. The previous year’s ceremony averaged a considerably smaller 6.01 million viewers, though that had been a tumble from 2011’s audience of 6.9 million. That said, the Tony audience tends to be well-educated and well off, which appeals to upscale advertisers.
Tony Noms’ Many Celebrity Snubs Leaves CBS Mulling What Might Have Been
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