The agreement gives the studio opportunities to develop scripted or unscripted “multiplatform projects” from work on any of Gannett‘s TV stations, digital assets, and newspapers including USA Today. The companies will hire a development exec to lead the effort. “This groundbreaking venture with Gannett will allow us to discover and explore rich new storylines and narratives for a wide array of audiences,” says Weinstein Company president David Glasser. Gannett CMO Maryam Banikarim called TWC “an innovative marketer” that can help to “bring new content partnerships as well as branded entertainment opportunities to our advertisers.” The companies announced the partnership in New York at Gannett’s upfront presentation to advertisers. Its recent $1.5B acquisition of Belo added 20 TV outlets to Gannett’s portfolio and made the company — which was already the No. 1 owner of NBC affiliates — also the top independent owner of CBS affiliates, and No. 4 with ABC.
The Weinstein Co Makes First-Look Programming Deal With Gannett
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