Movie theater owners who want to fill seats every night might grumble at the new campaign by the No. 2 exhibition ad sales company. But the terminology makes sense since Screenvision, at its upfront presentation tonight in NYC, wants to make the case for advertisers to take some of the cash they’ve earmarked for TV and spend it at movie theaters. The company will say that the audience it reaches in more than 2,200 locations is the equivalent of a 4.4 weekly rating among 18- to 49-year-olds, making it similar to a top 10 TV show. And 70% of its audience goes to the movies on weekends. “With people going to the movies more than 1.34 billion times in 2013, coupled with the negative effect of fragmentation on other media, we are providing a highly coveted offering in today’s marketplace,” Screenvision CEO Travis Reid says. The company also will announce that it has deepened its relationship with Entertainment News Television (ENTV) — owned by Deadline parent Penske Media Corporation — and with Defy Media. Both supply short-form programming for Screenvision’s pre-movie offerings.
Screenvision Will Urge Advertisers To Consider Movies As A “Weekend Daypart”
What's Hot on Deadline
Bernie Sanders: Obama Administration "Should Kill" The AT&T-Time Warner Deal: "Higher Prices & Fewer Choices"
'Jack Reacher' Cuffs $31M But 'Mechanic' Puts Wrench Into China Perf; 'Girl', 'Inferno', 'Peregrine' Advance - Intl Box Office
Latest Business News
- Video Game Strike: Companies Cry Foul As SAG-AFTRA Picket Line Underway
- AMC Theatres Across The Country Teaming With CNN On Election Night
- Kristin Harris Named VP Acquisitions & Distribution At Good Deed Entertainment
- Netflix Adds $800M In Debt To Fuel Original Content And Global Growth
- AT&T And Time Warner Campaign For Their Merger And Fill In Details
- Obamageddon The Final Ride: POTUS In L.A. Monday For ‘Kimmel’ & Last Fundraiser