The original video programming initiative will debut first on NBCUniversal’s various digital platforms, including channel websites, Hulu and VOD, NBCU said today in a statement. Promos for the digital series will appear during various programs on NBCU TV networks. In some cases, development of the digital series will be in collaboration with advertising partners. “This original, digital-first programming, scaled with the unmatched resources of our company and our production partners, underscores the unparalleled opportunities we can create,” said Linda Yaccarino, President, Advertising Sales, NBCUniversal. “The combination of digital video alongside television content is extremely powerful and becoming an increasingly important part of the connection advertisers make with consumers. We want to offer our partners the unique ability to harness the power of our creative assets along with our distribution capabilities including the video-on-demand platform like no other company can do.”’
Among the digital projects slated to come from Universal Cable Prods include new series Tesla And Twain and Last Single Girl. UCP is also developing additional original series in collaboration with 72 and Sunny Productions. Tesla And Twain is a comedic series loosely based on the real friendship between the great author and the great inventor… if they were suddenly transported to modern day Los Angeles. Last Single Girl tells the story of a single, over-educated and under-employed young woman who is coming to terms with being a grown-up while all of her best friends are getting married.
The first series from Universal Television to launch on NBC.com will be Saturday Night Line in conjunction with Broadway Video’s Above Average Productions and a Heroes Reborn: Digital Series from executive producer Tim Kring’s Tailwind Productions. Saturday Night Line is a socially interactive digital series featuring the super fans who wait in the Saturday Night Live standby line outside of 30 Rock. Heroes Reborn: Digital Series is the online prequel to the previously announced Heroes: Reborn mini-series slated to air in 2015.