Disney‘s in the process of spending potentially $1B for Maker Studios, and today’s agreement means that — when the deal closes — it will also indirectly manage YouTube channels and videos from Jukin Media, described as “the world’s leading licensing platform for viral video clips.” It has more than 30 YouTube channels including FailArmy, which has 4.8M subs and specializes in videos of people screwing up. Indeed, one of Maker‘s specific goals is to create a website for “all things FailArmy.” (Please, Disney, don’t turn this into a theme park attraction.) The companies also plan to co-produce shows for both the Internet and TV. “Maker clearly has the best expertise and collection of resources for helping us grow our business and brands both on and off YouTube,” says Jukin CEO Jonathan Skogmo. “This was an obvious alliance for us and we’re very excited to get started.”
Maker Studios Forges Alliance With Jukin Media
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