ABC News’ Good Morning America outstripped NBC News’ Today by 761,000 viewers and 279,000 news demo viewers the week of April 7. It’s GMA‘s seventh consecutive week on top of the morning infotainment show race in both metrics, and its largest demo margin in three months. GMA has ranked No. 1 in overall audience for 89 of the past 93 weeks, and No. 1 in the news demo for 25 of this season’s 29 weeks to date.
Today meanwhile, boasted it finished first with the younger, 18-49 year old age bracket, for the 42nd consecutive week. Today is on top of the ratings in the daypart with men 25-54 this season, NBC noted — as well as adults, men and women 18-49. Today has posted seven consecutive months of ratings growth in total viewers, and both the 25-54 and 18-49 demos which NBC says is the show’s biggest ratings uptick since ’97.
For the week, GMA clocked 5.617 million viewers — 2.212 million in the demo. Today logged 4.856 million viewers — 1.933 million in the demo. GMA bested CBS This Morning‘s 3.041 million viewers — 956,000 in the news demo.