Keshet Set To Shop ‘Elevator Pitch’ At Mip-TV
At next week’s Mip-TV, Keshet International is launching interactive format Elevator Pitch. CEO Alon Shtruzman calls the high-concept entrepreneur-focused show “the new Rising Star.” That singing competition series was the hot property at last year’s Mipcom and went on to sell to more than 25 elevator pitchterritories including the U.S. and UK. Elevator Pitch sees entrepreneurs step inside a high-tech elevator and pitch their concepts to the viewing audience in a limited amount of time. As with Rising Star, viewers will be able to vote yay or nay via a specially designed app. A minimum percentage of positive votes will advance the would-be innovators up to the penthouse, where five business tycoons await. If they don’t achieve the necessary percentage, they are sent back to the ground floor and out the door. The live show asks the audience, “Would you buy the product/idea being pitched?” which Keshet says provides an instant form of market research. Those who ascend to the penthouse will enter a studio where they are the subject of a bidding war with the business people who have voted “in.” Keshet again has teamed with Tedy Productions, with which it is also partnered on Rising Star, to produce the primetime show. Elevator Pitch will launch later this year on Keshet Broadcasting.

VMI Worldwide Picks Up Aaron Paul-Juliette Lewis Drama ‘Hellion
HellionLA-based foreign sales, finance and production outfit VMI Worldwide has acquired Kat Candler’s film Hellion for all international territories and will introduce the movie to buyers at the Cannes Film Market. Hellion, which stars Aaron Paul, Juliette Lewis and Josh Wiggins, premiered in Sundance and played at SXSW last month. Sundance Selects has North American distribution rights. Produced by Jonathan Duffy and Kelly Williams from a screenplay by Candler, the drama tells the story of Jacob, a 13-year-old obsessed with metal, dirt bike racing and the occasional act of vandalism. When his behavior begins to raise concerns around town, and involve his younger brother, the local authorities place the latter with his aunt (Lewis), leaving Jacob and his bereaved father (Paul) to fend for themselves. In his brother’s absence, Jacob becomes increasingly obsessed with winning a local motocross championship in order to get him back.

Related: Aaron Paul On ‘Hellion’, Producing & ‘Breaking Bad’s Golden Globe

Jennifer
7 months
"Sent back to the ground floor?" Doesn't everyone want to get in on the ground floor?

Netflix Sets Up Base In Luxembourg For France Push: Report
Netflix, which is gearing up for a fall entry in France, reportedly has decided to domicile itself in Luxembourg ahead of the launch. French financial daily Les Echos said Wednesday that the streaming giant opted for the Grand Duchy to circumvent thorny French laws that would impose programming quotas and the financing of local netflix_logo__121008075714-200x92__131026230313audiovisual content. Luxembourg, which is Netflix’s base of operations for its other European ventures, also offers lighter taxes than France. French film industry insiders believe Netflix is open to working with local producers on original content; executives are understood to have had meetings all over Paris in the past few months — both with regard to acquiring rights and about potential projects. Many I’ve spoken with are excited at the prospect of having a new partner. One thing Netflix will have to respect regardless of where it is headquartered is the windows chronology. Films cannot go out in France on VOD services until 36 months after their theatrical release. TV shows, however, are not subject to the same constraints.

Goldcrest Post Adds Three Execs
The UK’s Goldcrest Post is digging further into the locally thriving post sector with the appointment of a trio of execs. Laurent Treherne has been named Chief Technology Director, Martin Poultney as Commercial Director and Rob Farris as Head of Production. They are all joining from Company 3, a subsidiary of Deluxe Entertainment and a provider of postproduction services to all the major studios. Moira Brophy also has been promoted from Head of Production to General Manager. Goldcrest Films is fully financing and distributing Troll Hunter helmer Andre Overdal’s The Autopsy Of Jane Doe, set to star Martin Sheen. The company is also financing and distribution Brooklyn Bridge starring Daniel Radcliffe.