Now you’ll know why characters will drink Miller High Life on The Americans, Coors Light on The Strain, Leinenkugel’s in Fargo, and Miller Lite on The Bridge. The three-year deal will make MillerCoors brands the “official beers” for FX, FXX, and FXM giving the brewer exclusive rights to program integrations and first look placement rights for shows that FX is developing. The beers also will have “a strong presence” on FX’s digital app, FXNOW. The agreement — which the companies call “groundbreaking” — expands on an existing relationship that gives MillerCoors exclusive product placement rights to Sons Of Anarchy and It’s Always Sunny In Philadelphia. The new terms make this “the most comprehensive advertising deal ever for the FX suite of channels,” says FX Networks Ad Sales SVP Michael Brochstein. MillerCoors’ Marketing Connections VP Jackie Woodward says that “our objective is to make sure our brands are woven throughout the entertainment programming that matters most to beer drinkers” especially men from 21 to 35. “This partnership underscores our commitment to telling our brand stories with the right message, in the right places and at the right time.” Media strategy company Initiative helped to ferment the alliance.
FX Networks Taps MillerCoors To Be Exclusive Beer Partner
What's Hot on Deadline
'Tomorrowland' Nosing Out 'Pitch Perfect' For No. 1; 'Mad Max' Holds Strong; 'Ultron' To Cross $400M - Box Office Saturday
Hot Cannes 'Circle' Package Imperiled As Alicia Vikander In Talks To Star In 'Assassin's Creed', New 'Bourne' Film
TLC "Deeply Saddened" As It Pulls All Episodes of '19 Kids And Counting' In Wake Of Child Molestation Allegations - Update
'Jurassic World' Tracking Like 'Man Of Steel' - But How Many $100M+ Openings After That In Summer 2015?
Barbet Schroeder On Robert Durst, 'Amnesia' & Why He Hasn't Made A Hollywood Pic In 13 Years - Cannes Q&A
Latest Business News
- ‘Tomorrowland’ Nosing Out ‘Pitch Perfect’ For No. 1; ‘Mad Max’ Holds Strong; ‘Ultron’ To Cross $400M – Box…
- Studiocanal & Switzerland’s Impuls Enter Output Deal – Cannes
- Point.360 To Acquire Troubled Postproduction House Modern VideoFilm
- Time Warner Cable Nears A Decision On A New Merger Deal – Reports
- Hollywood Teamsters Reach Contract Deal With Basic Crafts Unions
- Martha Coolidge: Blaming DGA For Lack Of Female Directors Is “Dangerous Side-Path”