LOS ANGELES, CA (April 24, 2014) — Penske Media Corporation’s Jay Penske and Deadline.com co-editors Mike Fleming Jr and Nellie Andreeva announced today the hiring of veteran New York journalist Jeremy Gerard as Executive Editor and Chief Theater Columnist. He will spearhead the expansion of Deadline’s Gotham coverage of media and the theater and lend his vast experience to the editing team on special projects. He starts immediately and can be reached at jeremy@deadline.com.

portrait“We are thrilled and honored to have Jeremy join our talented team at Deadline.com—and with this significant hire, we extend our coverage of theatre, publishing, and NY media,” commented Jay Penske, Chairman and CEO of PMC.

“After making excuses to Deadline readers in legit, publishing, media and other New York-based media businesses about not having the resources to cover them as aggressively as we do Hollywood, Nellie and I feel we have found the perfect guy to give these businesses their due,” Fleming said. “I’ve worked with Jeremy several times over our careers and have found him as skillful a writer as he is an editor. Teaming Jeremy with our ace business/finance guy David Lieberman gives us an opportunity to give New York the full Deadline treatment the town deserves.”

Gerard brings to Deadline a most respected byline in entertainment journalism. Most recently the chief drama critic and senior editor at Bloomberg News, Gerard has been the Broadway reporter at The New York Times, chief critic and New York Editor at Variety, and Features Editor and Culture columnist at New York magazine. A Pulitzer Prize jurist and former president of the New York Drama Critics Circle, Gerard breaks news as well as covers it: At Bloomberg, he was the first critic to review Spider-Man: Turn Off The Dark and to write that the $80 million Broadway musical would never see red ink turn black. While at Variety, he was the first to question empire-builder Garth Drabinsky’s claims of box-office success at his now defunct Livent.

Anne Siegel
8 months
Jeremy has been such a keen observer of the New York theater scene for so many years...
Andrew Freedman
8 months
What a wonderful hire. Jeremy has such a rich theatrical background and will be an excellent complement....

Most recently, Gerard’s lead op-ed column in the New York Daily News called on the city’s new mayor to divert the previous administration’s $50 million budget line for an unneeded performing arts complex in the Hudson Yards development to arts groups and education. His columns and profiles have appeared in the New York Times Magazine, Vanity Fair and Esquire as well as major newspapers around the U.S. and abroad. His latest book Wynn Place Show, a history of off-Broadway, has been earning rave reviews since its publication in December.

He will join Deadline.com’s senior management team and be based in the New York office.

“Deadline has an infectious dynamism that’s irresistible,” Gerard said. “With Broadway’s Tony Awards season just getting underway, I can’t wait to add my voice and experience to the great talents already in place at this young, forward-moving institution.”