Astronauts Wanted, No Experience Necessary, the joint venture between Judy McGrath and Sony Music Entertainment, has tapped Billy Parks as chief content officer. Parks is moving to Astronauts Wanted from The Chernin Group where has served as EVP Digital Production and Programming, it was announced today. At Astronauts, he will be responsible for developing and producing series and branded content aimed at young, social-savvy consumers. “Billy’s talent as a creative storyteller is perfect for Astronauts Wanted as we look to engage young people in bold new ways,” said McGrath. “He has a unique understanding of today’s young adults and how they consume, create and share content. Engaging this generation of content creators is our mission. Billy will team with Nick Shore, our Chief Creative Strategist, to develop content with and for the new wave of social media stars.”
During his tenure at TCG, Parks co-created and served as Executive Producer of @Summerbreak, the popular real-time reality show about Southern California teens. Partnering with AT&T, the interactive series delivered more than 15 million views and 10 million engagements across social platforms. Before TCG, Parks worked as an independent producer of commercials and music videos, He also worked for Quality Filmed Entertainment, where he supervised production of branded content, short films and web series distributed on HBO, Showtime and IFC.