They’ll still set their own prices, and won’t share proprietary info from clients. But CBS President of Network Sales Jo Ann Ross will lead an effort to “coordinate and share resources” that will “support strategies that bring value to advertisers,” the companies say. The change takes place today, in time for the upcoming upfront ad sales efforts by CBS and the CBS-Warner Bros venture. The CW EVP of Sales Rob Tuck will still report to CW President Mark Pedowitz, but “with added direction from Ross” on the collaboration. “The CW is part of the CBS family, so we can seamlessly collaborate and coordinate to maximize value for its clients,” Ross says. “Rob and his team are well-respected throughout the industry, and we’re looking forward to working with them as we head into this year’s upfront marketplace.”
CBS And The CW To Coordinate Ad Sales
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