Yesterday, I moderated a Mip-tv panel that brought together the folks behind Comedy Central‘s web-to-TV transfer Broad City. The comedy, created by Abbi Jacobson and Ilana Glazer, is exec produced by Amy Poehler (this was the trio’s first time in Cannes and they were giddy with excitement). Broad City began as a web series, and was ordered by Comedy Central in March 2013. The first season recently concluded, and has a second-season order. Also on the panel were Comedy Central President of Content Development & Original Programming Kent Alterman, and Caroline Beaton, SVP International Program Sales for Viacom Intenational Media Networks. We talked about how the girls got together in the first place, Poehler’s involvement, and the impact of the switch to television. Alterman addressed the web’s usefulness as an incubator, and Beaton spoke to why comedy does translate abroad. Poehler, who had a lot of Parks & Recreation fans in the audience, waxed on the importance of diversity and authenticity, and how you can’t pull the wool over the eyes of today’s youth. She also got in a good Sharon Stone/Basic Instinct joke at my expense, for which I thank her — I was pretty nervous and she put me right at ease. Here’s the video of our chat:
MIPTV: Amy Poehler & ‘Broad City’ Team Talk Moving From Web To TV (Video)
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