songJohn Carney‘s comedy was known by the much more intriguing title Can A Song Save Your Life? when it was one of the buzz titles last fall at its Toronto Film Festival premiere. That’s where The Weinstein Company acquired it in an epic and rich bidding war. Now the music-driven NY-set pic starring Keira Knightley, Mark Ruffalo, Hailee Steinfeld and Adam Levine has been renamed Begin Again and has been tapped to close the 13th Tribeca Film Festival on April 26. TWC releases the pic July 4. No word from the company today on the reason for changing the name, which really seemed to nail the idea of the film. The pic is infused with the same love of music as Carney’s charming Once, but this one has the star power and broader scope to reach a crossover audience to tell its story of what happens when lost souls meet and make beautiful music together. Here’s hoping some focus group didn’t have anything to do with this.

Tribeca runs April 16-27 and opens with the Nas rap documentary Time Is Illmatic.

Related: Tribeca Film Festival Unveils Competition Slate

Terrence
8 months
Seriously. Does anyone know any additional information? It makes no sense unless there was some title fight...
chaz
8 months
I'm sorry... even though "Begin Again" is a bad title, I can't be the only one who...
Duke
8 months
What was smart and different now feels neither. What hopeless market testing suggests the hopelessly broad, forgettable...