Wally Pfister‘s directorial debut Transcendence will open on April 18 in China, a coveted day-and-date release with the U.S. Warner Bros is distributing in the States. The Johnny Depp sci-fi action drama will be exclusively released in China in 3D and IMAX 3D, a growing trend that recently saw Robocop converted to the format solely for the massive market. Trenscendence will also have a 2D release locally. Day-and-Date is a big deal in China where piracy is rampant; Disney’s Need For Speed opened simultaneously with the U.S. two weeks ago and outperformed the domestic haul in its first weekend. China is now the movie’s biggest market worldwide. Transcendence is the first product of a partnership between Alcon Entertainment and Beijing-based DMG Entertainment to finance, produce, and distribute films (LA-based Straight Up Films is also a producer). DMG has some experience here, having secured a pre-day-and-date release last year for Iron Man 3 — it went out May 1 in China and May 3 in the U.S. and went on to be the No. 2 movie in China for the year with about $125M in box office. The China Transcendence release will follow Depp’s big promotional swing through China beginning March 31 and replete with a series of primetime TV specials to be shown nationwide in the lead up to the release. The movie tells the story of Dr. Will Caster (Depp), the foremost researcher in the field of Artificial Intelligence, who is working to create a sentient machine that combines the collective intelligence of everything ever known with the full range of human emotions. His highly controversial experiments have made him famous, but they have also made him the prime target of anti-technology extremists who will do whatever it takes to stop him. In their attempt to destroy him, they inadvertently become the catalyst for him to succeed. Rebecca Hall, Paul Bettany, Kate Mara, and Morgan Freeman also star.
‘Transcendence’ Scores China Day-And-Date Release; Will Open With U.S. On April 18
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