EXCLUSIVE: Provocative British reality format Sex Box is getting a U.S. adaptation. WE tv has ordered an hourlong pilot for the project from Relativity TV. In Sex Box, real couples whose relationships are on the rocks enter a soundproof box to have sex and, upon exit, immediately address their issues with a panel of experts. According to the producers, the “in the moment” approach “fosters conversations about intimacy that are completely filterless and emotionally honest.” This marks one of the first major green lights for Marc Juris, who took the reins of WE in October as president. “Sex Box is an intriguing and original concept from a top production partner and we’re very excited about its potential, which has already been clearly demonstrated overseas – where it’s a hit,” he said.
Sex Box originated as a reality special on UK’s Channel 4 (watch it below) where it drew an overnight audience of 906,000 last October (1.2 million cumed) and attracted a lot of traditional media and social media attention. It was produced by Clearstory, with Relativity acquiring the rights and pitching it to U.S. networks. WE tv is coming off a solid first season for its newest series, SWV Reunited, which averaged 1.2 million viewers.