Former Regency TV president Peter Aronson is returning to the executive ranks, joining IFC as EVP Original Programming. He succeeds Debbie DeMontreux who resigned in December. Aronson will oversee original programming, working out of the network’s Los Angeles office. New York-based IFC has only had a presence in Los Angeles with a development executive (director Erin Keating) since opening an office last year, so this marks a major West Coast shift for the cable network. Along with fellow TV executive-turned digital entrepreneur Jordan Levin, with whom he co-founded Generate, Aronson had been in play since October when Alloy Digital and Break Media merged to form Defy Media, run largely by the Break Media team. Following Alloy’s 2012 acquisition of Generate, Aronson served as EVP of Alloy Digital in addition to his role at president of Generate. Aronson’s IFC appointment comes a couple of weeks after Levin landed the No. 2 post under Nancy Tellem at Xbox Entertainment Studios.
At IFC, Aronson will report to Jennifer Caserta, IFC’s president. “IFC is increasingly defined by our ‘slightly off’ approach to original programming, so having the right creative executive running this critical function is so important for our continued growth and success,” Caserta said. “Peter has a terrific record of developing distinctive programming that connects with viewers, and will help us build on our strong momentum by expanding our array of original shows.” At Regency TV, Aronson developed The Bernie Mac Show, subsequently exiting the president job to serve as executive producer on the show following creator Larry Wilmore’s departure. Before that, Aronson was EVP of Walt Disney Television and Touchstone Television. IFC had been looking to shake things up and bring in more viewers beyond the cult following its comedies, like Portlandia, have developed. Aronson brings to the network a mix of experience in mainstream comedy from his TV executive days and alternative comedy from his digital media tenure at Generate.