EXCLUSIVE: From Savannah to Hollywood. George-based personal injury lawyer Jamie Casino has been one of the most pursued pieces of TV talent since becoming an overnight celebrity with his epic two-minute Super Bowl commercial that featured him wielding his sledgehammer of justice (check out the ad below). In a very competitive situation, with more than 40 companies pursuing the viral star attorney for unscripted and scripted projects, Warner Horizon Television has signed Casino for Casino’s Law, a primetime unscripted series to star the lawyer. I hear Warners’ pursuit of Casino was spearheaded by new unscripted and alternative president Mike Darnell, who helped seal the deal as part of his efforts to ramp up the studio’s reality production. Casino’s Law will be executive produced by one of WHTV’s top producers, The Bachelor creator/executive producer Mike Fleiss, who will develop the show through his Next Entertainment. There is no concept for the series yet, with discussions underway to pin down the type of show that would suit Casino best.
Written and directed by and starring Casino, the Super Bowl ad tells the life-changing story of the tragic death of Casino’s brother and Casino’s subsequent efforts to clear his brother’s name and fight for justice on behalf of innocent victims everywhere. It ran on local television in the Savannah, GA area but quickly drew national attention, becoming one of the most talked about 2014 Super Bowl commercials. It went viral, racking up more than 5.5 million views on YouTube to date.