With a worldwide box office cume of $1.03B and counting, Disney‘s toon hit home video with momentum this week. Fueled by presales, Frozen racked up 3.2M combined DVD and Blu-ray sales during its first day of release Tuesday, the studio said. That’s a decidedly strong start for the global box office’s No. 2 animated pic of all time, which has its eye on No. 1, but its awards-season rival posted similarly impressive early numbers. Universal’s toon sequel Despicable Me 2 moved a record-breaking 4.5M units during its first week on home video. Not exactly an apples-to-apples comparison, especially given that DM2 streeted two weeks before Christmas. Then again, Frozen sledded home with the animated feature Oscar this month. How about them apples, Gru?
‘Frozen’ Day 1 Vid Sales Snowball to 3.2M
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