Forget The Academy — 'Wolf Of Wall Street' Wins The Social Media Oscar In A Landslide

The Academy’s membership will reveal its Best Picture choice later today, but the social-media universe has already picked its Oscar favorite, and by a wide margin: The Wolf Of Wall Street. Social-media Oscar_badgemarketing and analytics company RelishMix looked at nearly 40 million data points — tweets, YouTube video reposts, Facebook shares and the like — focused on the nine Best Picture Oscar nominees and found Martin Scorsese’s three-hour ride with Leonardo DiCaprio down the darkest roads of Wall Street excess to be the clear online favorite.

RelishMIX-OscarNomLiftRelated: OSCARS: Pete Hammond’s Absolute FINAL Predictions In Every Category In One Of The Most Competitive Races Ever

Second place in this online race went to another entertaining romp through the dark side of late-20th century excess, David O. Russell’s American Hustle — which might say something very deep and complicated about the tastes of social-media users.

Related: OSCARS: ABC Unveils Nate Silver’s Oscar Number-Crunch Data: Video

oscar__131003122758__131105181721There was substantially less love for Gravity and 12 Years a Slave, generally considered the insider picks as Best Picture favorites (in an admittedly very competitive year). 12 Years received less than a third as much attention online as Wolf, and Gravity less than a fourth as much, and both finished behind No. 3 Captain Phillips.

leonardo-dicaprio-wins-best-actor-for-the-wolf-of-wall-street-in-a-comedymusicalOf course, winning 12.3 million bits of love from users of Twitter, Facebook and YouTube won’t do Scorsese and DiCaprio much good today, given that virtually none of that online celebration is likely to have come from the Academy’s 6,000 or so members, the only ones with an Oscar vote that counts.

Only Facebook of the big three social-media sites even has a substantial percentage of older users whose demographics more closely resemble the Academy’s, ahem, more “mature” membership. Where all this social sharing will matter, however, is at the box office — or, more likely, on home-entertainment platforms such as VOD and DVD, where both films appear poised to have long and lucrative lives, no matter what happens today.

And while those 12.3 million reposts and shares for Wolf likely include a high percentage of people who didn’t like the movie, just remember the old adage: there’s no such thing as bad publicity. Even negative comments on a highly polarizing film like this (for more on that, just check the wildly different opinions about Wolf from Deadline’s Awards Columnist Pete Hammond and Film Editor Anita Busch) probably will stir continued interest in it.

For a preview of tonight’s festivities. check out this week’s Deadline Awards Watch audio podcast, in which Awards Columnist Pete Hammond and I discuss the likely winners and dark-horse candidates for all the major categories. Tell us your pick for Best Picture.

  1. Well yes but only a small selection of tweeters can say they actually enjoy the high art cinema features like All Is Lost and Inside Llewyn Davis that takes admiration the Wolf Of Wall Street takes nothing more than a love of dicaprio and the ability to sit through three hours of comedy which almost everyone loves. Your social media chart actually proves it you can see the films that are more summer box office spoof like are the highest and the lowest are the dedicated crew like, some of which are true, emotional, triumphant and innovative pictures. This needs a dislike button.

    1. Are you kidding me?? Three hours of comedy? COMEDY?! Did you even watch Wolf of Wall Street?? Sure, there was a good amount of comedy thrown in there but you’re absolutely absurd for saying that the whole movie is “three hours of comedy”. It’s a very deep movie based on a real story, has many dark moments and does an amazing job of exposing wealth addiction, one of the most underrated problems in our country right now. YOUR comment deserves a dislike button!!

  2. Absurd…the only highlight of wolf of wall street was di caprio rolling down stairs @ country club. Otherwise it was a half-baked, overdirected, self-conscious portrayal of a group of narcisitic, greedy wall streeters with little redeeming value…

    Please….spare us any more of the glorification of greed…

    1. Glorification of greed? I consider it more an exposure of greed and an opportunity for the 98% of the world who has no idea what goes on at the financial institutions to see behind the curtain. Is there not virtue in putting evil on display? What you are suggesting is to not glorify it by making a movie about it… I would rather have peoples’ eyes wide open than pretend it never happens. Do you think the banker making tens to hundreds of millions cares if we glorify him or not? Your point seems a bit ass backwards to me IMHO!

  3. The Wolf of Wall Street SUUUUUUUCKED. I’m sorry, but it’s an hour and 45 minutes of guys snorting coke and treating women like crap, and then ANOTHER hour and 15 minutes of them crying b/c the feds are going to bust them for scamming people.

    That’s it. That’s the entire movie. 3 HOURS!

    If this wins anything other than supporting for Jonah (who was truly great) then it says something really, really sad about the academy. Not Dicaprio’s best work by a long shot. (It’d be like Russell Crowe winning for Gladiator…)

  4. Who cares this is mostly a bunch of teenage boys worshiping Jordan Belfort as this twisted hero. Sad really, especially when there are so many truly new ideas this year.

    1. Stop overgeneralizing the population of social media users. Jordan Belfort is not a hero in this movie. This movie EXPOSES the EVIL behind the curtains of Wall Street. Watch the whole movie and anyone with a brain stem should see that he is no hero.

  5. My question is — is this movie doing anything new? At this point, “white Wall Street conmen experience meteoric rise and disgraceful plummet, as accompanied by prostitutes and drugs; cause us to question our own social values” isn’t new ground to tread. In a year where we had some pretty cool and unusual things happening in mainstream cinema (an animated “princess” movie where the most important relationship was between two sisters, a space thriller whose face was a middle-aged woman, a high-grossing action movie starring a young woman, a sci-fi blockbuster where 2/3 leads were NOT white men, a female buddy-cop movie), this just seems….tired. And honestly, nothing in movie asks any questions that haven’t been asked a million times, in similar explorations. Pass, sorry.

  6. I’m surrounded by 20 something year old man children who think Belfort is a “badass”. Overrated sexist garbage.

  7. “Is the movie doing anything new?” someone above asks… and here we have all the major awards won by two movies about slavery and AIDS. You can’t fucking make this shit up!

  8. Just because a topic of conversation has a high level of VOLUME does NOT mean SENTIMENT toward the subject matter is positive. Most commentary seen on Wolf of Wall Street is highly mixed. It’s an extremely racy movie intended to push the limit and get people talking. This article lacks any true research. Volume does not tell the story on who really won – sentiment does. Dig deeper, Deadline.

  9. I think the wolf on Wall Street was an exciting movie that portrayed the life of a con.. I enjoyed every second of it and dicaprio did an amazing job on the film as did everyone else..

    1. Why is everyone here putting down the wolf of wallstreet. It was fun exciting and well presented with outstanding performances by leo and jona respectively. Look at american hustle heep of shite, boring and so overated. This poll does nothing but show that people want movies like the wolf of wallstreet to be recognised, not lame old crap such as the artist that wins year in year out.

      1. It’s one woman butthurt personally by Scorsese. She wanders from site to site doing this. She’s hurt because he won’t pay her attention anymore and, frankly, she’s stalking him. Check out “Olivia” and “Ellen” on other film sites for more of her venom.

        Fellas, don’t think all women are like this one. I’m female, and I direct, and I thought Wolf was awesome. If “Olivia” is so hurt by seeing women mistreated in a film, perhaps she should address Belfort and his cronies who did it in real life instead of cyberstalking and repeat-libeling the filmmaker exposing them for doing so.

        PS, her favorite word is “disgusting” :)
        Check and you’ll notice :)

  10. Hollywood isn’t just biased, Hollywood is terrified NOT to be biased. I am not quite sure what/who they are terrified of, press retaliation I guess. 12 Years never should have won best picture and seeing that smug prick MORON Pitt jump on the stage and grab the mic made me puke in my mouth. The guy has the IQ of a flip-flop. Not that it wasn’t a good movie but AH and WOWS and DBC were 1000x better. And Leo, I don’t know what it going on there. He must not be running around Hollywood schmoozing and shaking peoples hands and PR-ing himself at all. It is ridiculous that he has never won an oscar. The people need to stop watching it completely. I didn’t this year at all. Even Bill Maher said on his show that he knew people who voted for TWAS who hadn’t even seen it yet. Pus*ies!

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