Day 2 of America’s Morning Headquarters slipped compared to Day 1, which itself was a drop in each of its hours from the network’s prior four-week average. Sam Champion‘s new Weather Channel program lobbed 186,000 viewers from 7-10 AM Tuesday, 59,000 of them in the news demo. In overall audience, the show’s second telecast dropped 10% compared to Monday’s premiere — and 21% from the prior four-week average in the block of time. In the news demo, AMHQ‘s 59,000 viewers was a fall of 8% compared to its premiere and down 20% from the prior four-week average.
While weather plays a role in Weather Channel ratings — and it still cannot be seen on DirecTV, owing to a carriage dispute that broke out in January — Champion’s first two set of ratings are somewhat surprising, given the amount of promotion his network and parent NBCUniversal put behind his launch, including appearances on Howard Stern’s radio show, NBC’s Today, MSNBC’s Morning Joe, Entertainment Tonight, Extra, Inside Edition, etc.
Related: TCA: Weather Channel Tells Critics DirecTV Is Putting Americans At Risk