OSCARS: '12 Years A Slave' Telling Voters “It's Time” – But How Will It Resonate?

“It’s Time”.

That’s the message seen for the past few weeks on the 12 Years A Slave billboard as you drive on to the 20th Century Fox lot. Los Angeles-20140219-00222 (3).jpg  foxAnd since the film earned nine Oscar nominations it has frequently been the slogan of choice for the Fox Searchlight contender in  newspaper and television ads.  A highly emotional close-up of star Chiwetel Ejiofor as the man forced into slavery and just two words to accompany it: “It’s Time”.

So is it resonating with voters? Are they paying attention? And how do you interpret the message, clearly aimed at Academy voters, that the studio is trying to send for its Best Picture nominee?

It’s Time for a serious film about slavery to win Best Picture?

It’s Time for any film about the black experience to win Best Picture?

It’s Time for a film with a largely black cast, theme, black director and screenwriter to win?

It’s Time those Academy members who have resisted seeing it, because they think it’s too brutal, stick their screener in their DVD player and watch.

Whichever way you look at it, it’s an effective and simple way of getting the film’s message across. Two words, that’s all.

heatnightposter2The ad not only can be interpreted as shining a light on a very dark period in American history, it also shines a light on the Academy’s fairly dismal record of awarding its top honor to any movie about the black experience. In fact there has been only one Best Picture winner in the 85 years the Academy of Motion Picture Arts and Sciences has been handing out Oscars that even remotely qualifies in this regard. In 1968, In The Heat Of The Night , a murder mystery set against the racial divide in a small Southern town, won Best Picture and four other Oscars just a few days after the assassination of Martin Luther King (the ceremony was even postponed two days out of respect). The votes were in before1968_view_editing_ashby_jewison_actor_steiger_picture_mirisch the King assassination, but it seemed then that “It’s Time” would have been an appropriate way to describe that victory. However, outside of lead actor Sidney Poitier — who also co-starred in another racially themed Best Pic nominee that year, Guess Who’s Coming To Dinner —  this movie  featured a largely white cast, white producer, screenwriter and director (Norman Jewison).

12 Years A Slave  makes a much bigger statement: The film has been honored widely with Best Picture awards from the Golden Globes, the Critics Choice Movie Awards, the Producers Guild (in a tie with Gravity), and most recently BAFTA, but the victories have been narrow (it went 1 for 7 at the Globes, 2 for 10 at BAFTA and 3 for 13 at the CCMAs). Co-producer/director Steve McQueen has made impassioned speeches at all of them, though apparently it’s not time for a black director to win as he has lost consistently to Gravity’s Alfonso Cuaron in that category at most precursor awards (ironically, there was a Picture/Director split the year of In The Heat Of The Night, with The Graduate’s Mike Nichols winning the directing awards over Heat’s Jewison).

steve-mcqueen-12-years-a-slave-bafta-2014The bigger question now is how effective this new ad strategy will be. For those voters who are even paying attention to this award season’s onslaught of advertising (and most of the contenders have been adopting slogans, from Nebraska’s “Dream Big” to The Wolf Of Wall Street’s “The Movie Of Our Time” to Philomena’s “The Most Loved Movie Of The Year”) will they respond to 12 Years A Slave’s two little words, even subconsciously? Or do they rebel against any overt suggestion that “it’s time” for anything but what they personally believe is the Best Picture of the Year?115317 After all, voters might believe “it’s time” for a science fiction film to finally win Best Picture and vote for Gravity. Or they might feel “it’s time” for David O. Russell and vote for American Hustle after Silver Linings Playbook and The Fighter brought him so close in recent years. Or maybe “it’s time” for a movie about older people, so they vote for Nebraska. After all a lot of Oscar voters are old. Younger members might feel “it’s time” for a love story between a guy and his mobile device to win and vote for Her. 

12 Years A Slave  is undeniably an important film and that seems to me the key overall message Searchlight is sending. Andsteve_mcqueen_un_ambassador_samantha_power they are trying to keep it pertinent to these times. Even though the film is about a specific story set in the mid-1800’s slave-trading in many forms continues to this day. 12 Years A Slave is trying to spark discussion about that  too.  Today the studio even sent a media alert that the movie will have a special screening Febraury 26th (the day after Oscar voting ends)  at the United Nations Headquarters  in New York , followed by an address by McQueen to the United Nations diplomatic community . The director recently met with United States U.N. Ambassador Samantha Power  and has become a patron of the Organization ‘Anti-Slavery International’. The release says the event is part of the activities for the Commemoration of the Victims of Slavery and the Transatlantic Slave Trade.

philomena_pope_francisThis kind of thing isn’t new. Every year many Best Picture contenders try to raise the level of discourse. Just look at what Philomena has done for issues about the Catholic church and opening up information about adoptions.  The real Philomena Lee and the film’s Oscar-nominated Steve Coogan even met with the Pope and had a photo opp and Vatican screening for God’s sake! I recall in 2009 the once consumer-driven Joe Popcorn-style campaigns for the top contenders Avatar, The Hurt Locker and Inglourious Basterds turned very serious as final voting approached. Avatar’s campaign started stressing its environmental credentials. Locker, sold more as an action war film on initial release, started putting its filmmakers on panels with experts exploring the effects of the Iraq War. Basterds replaced the swastika on its ads with a Star Of David and screened at the Museum Of Tolerance.

In the past three years, the Best Picture winner has strayed from heavyweight issues with the likes of The King’s Speech, The Artist and Argo triumphing. So is it time  for 12 Years A Slave to bring back a social conscience? Guess we will find out the answer to that March 2nd when that final envelope is opened at the 86th annual Academy Awards. Right now though It’s Time to vote, Academy members. And in this incredibly tight and competitive year it will be interesting to see what message you send.

  1. I can actually see this move backfiring on them. Oscar voters cast their vote in private after all and I wouldn’t put it past them to have a bad reaction to being “called out” for not having voted a black film as best picture.

      1. “It’s Time for a serious film about slavery to win Best Picture?”…

        “Roots” been there, done that… 37 years ago. Granted, it was a TV mini-series, but was certainly a well made story.

      1. “It’s time” is just meant to guilt trip voters into voting for the film. Academy members should vote for the film they think deserves to win, period. Oh yes, and christian song, “Alone, but not alone had it’s nomination pulled for allegedly trying to influence voters. How ironic!!!

        1. The movie triviaizes slavery. Blacks were first brought to America as slaves in 1619 and served as slaves past 1865, a period of almost 300 years. “12 years a slave” does an injustice to the real number of years blacks were slaves in America, and to the black slave experience in America. It’s time for the Academy to not give further honor to this film, which minimizes and insults the tblack slave experience in America. Alex Haley’s “Roots” series was a much better reproesentation of what the slave experience in Americaq was like.

      1. The co-writer of the song from Alone Yet Not Alone, Bruce Broughton, (1) used to be a former governor and executive committee member of the music branch of the Academy, and (2) directly emailed about 70 members of the Academy and referenced his song.

        That action is very different than paying for billboard/ad space that (1) is not targeted directly to members of the Academy; (2) is located on/near 20th Century Fox’s lot; and (3) could possibly be construed as simply an advertisement for the movie and not as an explicit directive to Academy voters.

      1. People accused the Academy of being homophobic when CRASH won the BP Oscar over BROKEBACK MOUNTAIN so get ready…

        1. I’m sure they had a point. I never saw Brokeback Mountain, but it HAD to have been better than Crash, the worst Best Picture winner I’ve ever seen, and number two’s not even close.

      2. Ding, ding, ding. I have another question. Is this an admission that awards are doled out based on the color of a person’s skin or the nature of the film”s politics? Why would anyone even watch the Oscars? Oh yea, the ratings for the show have been declining for years. Never mind.

    1. Voting for a movie because it is largely black is the same reasoning adults let children win at board games.

      1. A piercing and spot-on insight. If I were a “voter” in this process, it would be VERY HARD to ignore the attempted “guilt trip” and judge fairly.

      1. Yep, so very true. The Golden Retriever simply is too darn “nice, reliable, friendly, beautiful” to win.

      2. My Uncle-in-law’s Golden Retriever, “Copper Coin” won Best In Show at Westminster, in 1964 or 65…

    2. Isn’t the Academy Awards political. They’ll probably have Michelle Obama present the Award to demonstrate they aren’t racists.

      1. Absolutely it’s political. I attend an annual Oscar-watching party where we each fill out a ballot-list for which films we think should win each category. I’ve only won when I ignored quality and based my selections solely on which films were the most pro-left politically.

    3. I wonder if the film covers the 3,000 Black slave owners? Or, the fact that it was WASPs who ended slavery world wide? Or, how about black on black slavery in Africa.? Or, the influence of the Arab nations on slavery in Africa? Better yet, how about letting every one know that only 4% of the country, if that much, previous to the Civil War, owned slaves. I guess there will never be a film about that?

      1. You are wrong, the number of black slave owners was at minimum 5000. In North Louisiana there is a national park that is a plantation that was owned by a black slaver. They had one the larger populations of slaves in the area.

    4. Ummmm…

      Did everyone forget about the year (RECENTLY) that Denzel Washington and Halle Berry both won Oscars? They’re both great actors in their own right, but that REALLLY was a wee bit obvious, hmmm??

    5. I can’t believe Drudge linked to this. With so many of us unemployed, businesses closing, the price of food soaring and the middle class wiped out under Obama, someone tell me who the bleep cares about some stupid movie? NOBODY.

    6. This is a great movie, but the book was even better when it was originally published in 1853. The book’s first person account sets the scene for the political war that followed, where Republicans actually held a gun to the head of Democrats just to end slavery in America. Thankfully, Republicans won that war; but, sadly, they are losing to Democrats today.

    7. It’s time to vote for this movie, if it’s the last black guilt trip movie. I’m not even white, and I”m so sorry your great great blah blah, was a slave, etc and the slavery guilt trip is sooo old. Please let this movie win so we can just be over it.

      1. Sorry Willy, it will never be over. As long as there is something to be gained by injecting race into the mix, we will continue to see these kind of manipulations.

    8. “It’s time” for a black movie to stand on its merits… PERIOD. Does any artist really want to win because they belong to a special group? Is that how we all move on as a great country?

    9. no and no…it is about time that African American people of color get the major award we have been waiting so long for and are entitled to. this is not only the best movie of the year but one of the greatest movies of all time.

  2. “It’s time” works as part of a campaign. But not sure that it works as the main campaign – which may be why Searchlight seemed to abandon it after a few days. (They have shifted to “the most important film in a generation.”)
    I know from talking to a handful of members, including some favorably inclined to the film, that “It’s time” rankled a bit and had the potential for causing some backlash. Also had someone tell me it sounded a bit desperate.

    1. I hate “It’s time.” It feels too much like emotional blackmail, or, at the very least, bullying.

    2. “It’s Time…..” to stop going to movies.
      They are remakes of Comic books,
      Instruction manuals for sex, theft war, and murder.
      Where are the great movies that are just good writing for that “great get away”
      I hate leaving the house to have a wonderful time t the movies, hust to be insulted, and shoved back into the house. Therefore, my money will never go to movies….and hasn’t since 2008

      1. A lot of foreign films are very good, unlike the Hollywood
        formula movies (hero, love interest, overuse of special effects that seem lame in 10 years, add token black guy, etc). Examples:
        Ip Man, Amelia, Hugo, Life of Pi.

  3. IDK. A voting campaign that emphasizes it’s time to take your medicine is a turn-off. In a strong year, it’s possible to watch 12 YEARS A SLAVE, admire it, and not feel it’s the best film of the year.

    1. Bullshit. This is a landmark in cinema’s history from some of the one best filmmakers working. Gravity’s awesome, but the social importance of 12 Years a Slave is limitless. This movies needs to be shown in every school in the nation.

      1. “Needs to be shown in every school”.
        Comments like that are why I am thankful my kids don’t attend public schools.

        1. Yes, we should show it alongside the Leni Riefenstahl films that I am sure you would also like to show. If we’re going to indoctrinate we should do it up the correct way.

        2. Ignorance is bliss. 12 YEARS A SLAVE is an outstanding movie for mature high school and college history classes. It will be shown in alot of classrooms as last year’s LINCOLN should, too.

        3. How about teaching usable skills for a change and let the parents teach social values….?
          We have the dumbest 3 generation we ever produced, when a recent 40+ year old thought FDR was still alive and well????

      2. When schools are willing to teach real history and civics then show this film. I’m on overload with all the “Blackness” and PC nonsense. Count me out on this flick.

      3. We do not need a movie about slavery, its only social importance will be that it will divide already divided races even more. Unless you have been living under a rock for the past hundred years you should know the horrors of slavery. A movie of social importance would be about how far America has come from the 1860’s and 1960’s concerning racism, and how one’s status in life is based on their families, and eventually their own decisions and not race. It’s time for us all to grow up and move on with life. Movies and campaigns like this do not bring us to that day. Also not trying to be insensitive, just trying to be honest and calling it how I see it. Now if its the best movie by all means they should vote for it, but not by that tasteless and guilt ridden campaign or for any factor of social importance.

        1. “Unless you have been living under a rock for the past hundred years you should know the horrors of slavery. ”

          No, because there hasn’t been slavery in America for over 100 years. Nobody alive, and nobody in the last 100 years, knows the horrors of slavery.

        2. Are you for real? Yea let’s just ignore an important, albeit shameful, part of American history. Why? because it makes you uncomfortable. Too bad. The lingering effects of enslaving an entire segment of our population remain with us today. Just like the unequal treatment of women remains. It needs to be confronted and acknowledged on a regular basis until those effects are gone forever.

          This ad was first shown back in January and I don’t think it’s even around anymore. So why is this being raised now if not to invite the inevitable thinly disguised racist comments? This just tries to hurt TYAS as an Oscar contender by assuming an attitude in the ad that fits a negative stereotype. Very disappointed in you, Hammond.

          How about this as an alternative to the underhanded cynicism of this article and many of the posts here: IT”S ABOUT TIME the realities, indeed horrors, of slavery in the U.S. as the main topic of a film was tackled and presented on film.

        3. Oh good ……. then we don’t need that hundredth film about the Holocaust either. of course there can only be one film about slavery in the United States …. or rather one TV mini-series decades ago. *****rollingeyes**********

      4. “…Landmark in cinema’s history ?? Take another big bite of that BULLSHlT Sandwich that hollywood has pushed in that sewer under your nose…

      5. I hate to say it but it simply is not a good enough film to win best picture. It is OK and has a good message. It is a film that should be seen but it simply is not nearly the best film of the year. It is disjointed and does not flow as a film. It has uneven acting and the editing is poor. If it wins it will be only because of political correctness and that “it’s time.”

        1. This film pushes the envelope in every way except special effects. The fact you can’t see it tells me you know very little about cinema, and makes me thankful you don’t live or work in this industry.

      6. What drivel… do a film about modern sex slavery, sexual grooming of young women, and FGM. Oh no, that might shake some ivory towers.

      7. and that is precisely why it can’t win. We’ve had enough of these. Are you saying that, if someone makes a fantastic movie, they have to worry about whether someone else decides to make a movie about slavery that same year? Because the slavery movie should win because of “social importance” and all the academy will be guilted into voting for it year after year? What about all the other great movies that are made? Should all movies just be about slavery now, so they can win awards?

      8. If this is a must-see film, then “QBVII” and “Judgement at Nuremberg” should also be. The list can go on and on. History did not begin and end with American Slavery. Man’s inhumanity to man has been going on for all of civilization. To single out just one slice of human tragedy and to treat it as if it were the only episode that should be taught in school, is foolish.

      9. It should be shown in our schools due to the movie’s ‘social importance’? What do you want?? We have America’s first black president, black history MONTH, MLK day……..how many ways do we need to remind black people that they are victims of white oppression. As it is, its overdone.

        Don’t worry though, I can assure you that our liberal public schools will feature this movie and perhaps even use it to develop a course curriculum.

    2. IDK if that was the sole intent of the ad, but I know from reading this thread that there’s still a conversation to be had. Sometimes it takes a film to make us have it. I don’t get to decide if it’s a best picture, but it’s the most vital film I’ve seen in years.

      1. ‘IDK if that was the sole intent of the ad, but I know from reading this thread that there’s still a conversation to be had….’ Why? Do you detect ‘racism’ in the comments? The real racism is in the eye of the beholder who sees everything through racist-colored glasses.

      2. When I want to learn about a subject that has historical significance I certainly won’t be looking to Hollywood to meet my educational needs. I’ll get myself down to the library, not the local movie theatre. Hollywood already has an over-inflated idea of its own importance. And I saw a poster for this movie with Brad Pitt front and centre on it. What the Hell was that about? I thought he was only in the movie for a few minutes. Am I right?

    1. You are 100% right. If the subject of the movie pleases the PC crowd it will be pushed out as the best ever. Same thing with Dallas Buyers Club good movie good acting but not great.

  4. Call me crazy, but I think the 1939 BP winner, one “Gone with the Wind,” was a little bit about the Black experience.

    1. Are these posters for real?

      19 effing 39?

      A movie with a fake depiction of slavery?

      Oh, yes. That was all abut the real Black experience. ROTFLMAO!

  5. It’s Time” means it’s time to stop all the stuff and stay focused on the storytelling. Fortunately, most of the voters I know take their responsibilities seriously, and are rarely if ever, influenced by all this noise.

    In fact, sometimes I believe certain ‘statements’ and/or ‘marketing’ do more harm than good.

    12 Years a Slave is masterful storytelling, and everyone knows it by now.

    BTW – No intended pun using the word ‘masterful’…

  6. I think that it’s a terrible slogan but I personally did not find 12 years a slave that great of a movie. What exactly would they be rewarding anyway by giving it best picture? That slavery existed? It has not benefited that much from all these awards at the box office and the academy has not been that great with social issues– just look at brokeback mountain.

  7. Perhaps it’s time to stop talking about this movie as if it’s cinema. It used every dumb trick in the book to keep audiences interested, contrivances we wouldn’t forgive in a heist movie, but somehow don’t even see in this one because of its subject matter. GREAT performances, adequate direction, disappointing script full of missed opportunities. It’s time to move on.

  8. It’s time… for the actual best movie of the year to win and for there not be a lot of hand wringing about what isn’t or isn’t “correct” to win.

  9. I don’t know why people say 12 Years a Slave is the best movie about slavery ever. There were many other movies about slavery, but those were banned because white people were ultrasensitive to them. This one was not banned because it makes white people the heroes, it makes them the saviors. That’s why I didn’t like it.

    1. Get over your victimhood. No one you know, have known or will ever know has, ever had or will ever have anything to do with slavery — yep, even white people. Disappointed?

      Pathetic race baiting.

      1. It is possible that the last people to actually be a slave could have lived until 1960 to 1970. Thus a lot of people may actually have known a slaves, and will be able to make such a claim until the year 2050 to 2070. But there are certainly people now living that actually knew first hand a former slave.

    2. “There were many other movies about slavery, but those were banned because white people were ultrasensitive to them.”

      Can you link to a list of these “banned” films?

  10. AMPAS voters will vote. We may vote for what we think is the best film or we may vote for what we think “should” be the best film. No matter…but I will never forget the years 1972 and 1974 when Gordon Willis wasn’t even nominated for “Godfather” or “Godfather 2”. Unbelievable…but this is the business we’ve chosen.

    1. How about 1987 when “The Last Emperor” swept the Oscars, but John Lone wasn’t even nominated. He was amazing.

  11. It’s time for what? The film on its own is really not as great as people have said. Were you so surprised at how bad slavery was until you saw this particular movie? On its own its an OK film with some great actors who have great moments but “It’s time”? Claiming all should see this movie… why? Because you didn’t know what slavery was? Cause you thought Gone with the Wind was the right portrayal? Guilt tripping the academy voters is shameful. Vote for it if you believe it is the best representative for 2013 in film making but not because “it’s time”. You didn’t vote for Quvenzhane or Beasts last year… what it wasn’t time then?

  12. Ironically, I wound up watching, “In the Heat of the Night” last week. It’s a good movie with some fine performances, but it’s not the masterpiece that The Graduate is. I never hear anyone referencing Heat when discussing film while The Graduate comes up all the time. To my mind, the ONLY criterion that should be considered when voting for Best Picture is artistic merit. Nothing else should count. If you think Slave is the best movie of the year, you should vote for it. If not, then not.

    1. I disagree. I enjoyed Heat much more than the Graduate. The Graduate was considered hip and much more popular on a superficial level but as a film I felt Heat was a better film.

      Are you just looking for films about black America to put them down?

      1. Katherine, you are certainly entitled to your opinion. But it would be hard to deny that The Graduate has been a much more influential film than “Heat.” The Graduate is ranked much higher by the AFI Best Films of All Time and is constantly referenced and even satirized. Heat has largely been forgotten. My point is race, religion, box office, etc. should all be completely irrelevant in voting. The only consideration should be artistic merit. If you have a standard that is more fair than that I’d love to hear it.

  13. Thought the movie was terrific but telling people how they should feel (and that’s truly what those two words are about) is dangerous territory.

    1. Even if there was an award for “Most Important Subject Matter” this subject wouldn’t rate a nomination because 99.99% of humanity is sick to death of hearing about it. Might be why no one has even seen this flick.

  14. Personally I think it’s time to stop passing over genre movies (Dark Knight, Star Wars, Gravity) simply because they’re GENRE MOVIES.

  15. “It’s Time” means even if you don’t think their movie is the best, you should vote for it anyway. Not really what the Oscars are supposed to be about.

    1. CRASH was promoted out of desperation by the Academy who feared that the homosexual-themed “Brokeback Mountain” would win, so they promoted the hell out of this Paul Haggis movie-of-the-week with stunt-casting. It was overrated and “Brokeback” deserved to win.

      1. Agreed. I was so blown away by Brokeback Mountain. It was a Hollywood hallmark. It has a place in Hollywood history like Stage Coach, Casablanca, 2001, China Town, Godfather, etc. No one even remembers Crash. This was Hollywood prejudice on display. And this pathetic “It’s Time” guilt trip is right out of Valerie Jarret’s playbook. Sickening the way people campaign for these awards. So completely vulgar.

      2. “CRASH was promoted out of desperation by the Academy who feared that the homosexual-themed “Brokeback Mountain” would win, so they promoted the hell out of this Paul Haggis movie-of-the-week with stunt-casting. It was overrated and “Brokeback” deserved to win.”

        LOL. Hollyweird promoted Brokeback to the limit. Meanwhile, Hollywood suppressed Passion of the Christ, which destroyed brokenback mountain at the box office.

      3. Hollywood felt more at ease with the race issue in Crash (clichés and all,) than the gay-themed Brokeback Mountain, a superior, groundbreaking movie directed by the great Ang Lee.
        They’re going for the emotional jugular with 12 Years A Slave. I hope that the voters can remain very objective about all the nominated movies.

    2. I dunno. I hated Crash, but Brokeback Mountain lulled me to sleep. I never understood why people liked it so much. Nevertheless, I was shocked that it didn’t win. I still think because the overhyping of the movie killed its Oscar chances.

  16. America has affirmative action if every other part of its life, why not affirmative action in film making awards. Certainly it is earned by virtue of being black.

    1. So…the movie’s only redeeming value is…its “blackness”?

      (Oh, Deadline Hollywood…if you get “bored” by the comments, that’s *your* hang-up. Deal.)

    2. @ Bill…that’s what it sounds like to me as well. It doesn’t say “Watch again”, or “The Best”, or “Nothing Close” or any other catchy two word phrase based on the merits of the film. Just an affirmative action / guilt appeal.

    3. Possibly.Possibly not. Depends on your values. But your snarky post alone indicates that you very likely harbor some racist attitudes.

  17. Can someone tell me how many more “socially important” films/movements we’ll have to endure???

    Pretty sure we’ve been educated w Driving Miss DAisy, Precious, The Help… We get it… Your grandparents had it REAL rough

  18. I came in America in 1990, well after slavery and segregation ended, and as I learned English I was also taught that by virtue of my white skin, I am somehow responsible for these things. That, of course is not racist of them.

    A Union army composed in no small part of white Northerners freed the slaves. Yet, their descendants, by virtue of being white, are guilty of slavery anyway.

    In the South, only a small minority of people actually owned slaves. Slavery, while despicable, was not cheap. All whites there who may or may not have supported slavery, their descendants are responsible for it anyway.

    Whites helped Martin Luther King defeat segregation. A white President with white Congressmen and Senators had some part in it as well. Nevertheless, their descendants are all responsible for it by virtue of being white.

    In long and short, all white people are guilty of horrible things against black people because they are white. The racism industry is not interested in their simple message being diluted by such unnecessary frivolities.

    So, in essence, the premise of anti-racism is itself racism. And this movie does NOT deserve ANYTHING because it is a black movie. If it has the talent, depth, and entertainment value to win an Oscar, let it win its Oscar. If it does not have these things, it should not get recognition for them because it is black. That is racism.

    1. elliott your post makes WAAAYYYY too much SENSE for the pc brigade to understand and comprehend

      I still have yet to meet a black person alive today who picked cotton and suffered through the misery of slavery…hey my grandparents were mistreated by the japanes in WW2 “WHERE MINEZ AT????”

      not being a victim – does. not. compute.

    2. Elliot, thanks and yes it will be lost on the victim class. You forgot to mention that every white in America upon birth receives a bank account with $1,000,000 in it. If we ever need more the account will be refreshed by the white race master. Having a job is optional for white people. You can work if you want or just ask the white master for all the money you want and retire rich.

      1. My comment to you as well to Elliot, that would be all fine and dandy if this was a perfect world where we all where treated with the same respect and dignity in this country and for some not gunned down while letting the perpetrator get off scott free. Sounds like a nice place to live. Yes slavery has ended many moons ago but the aftermath permeates the landscape nonetheless whether you choose to acknowledge it or not. There has been countless amazing black films through the years over looked by the academy for whatever reason. No one is blaming all white people for the sins of their father but the injustice against black people has a long long history. Imagine telling a whole group of people “it is against the law to learn to read” This was to keep them dumb and uninformed, or being thought of as less then dogs. You think this doesn’t go on today with racist Ted Nugent and his cronies calling Obama subhuman, mmm. I think all they are saying is “Damn give a brotha a break when there IS a qualifying film that is worthy!” Some people just will never get it until it’s their turn. Arrogance and ignorance is bliss.

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